Beauty innovation: Lancôme shakes up the codes with a makeup remover mascara that literally changes your night routine

Do you quickly remove your makeup in front of your mirror, rubbing a cotton ball which always ends up attacking your eyelid? Have you ever woken up with black marks under your eyes despite your “complete makeup removal”? You are clearly not alone.

What if we told you that there is now a product designed to transform this moment at the end of the day into real gentle and pleasant treatment? A mascara that… removes mascara, without cotton, without effort, without rubbing.

An innovation designed for your comfort (and your eyelashes)

The Lash Idôle Mascara Melter is a unique hybrid formula: halfway between a classic mascara in its application, and a high-tolerance makeup remover in its effects.

Marketed at 35 euros for 8 ml, it is available at Sephora and is positioned as the first make-up removing mascara with integrated fortifying action. Simply apply it like a classic mascara to your made-up lashes, wait a minute, and rinse. No need to rub or irritate the thin skin around the eyes.

And that’s not all: 91% of users surveyed said they noticed a reduction in eyelash loss after use*.

The brush that changes everything: precision and softness

At first glance, it looks like a simple mascara. But look closely at its arched brush: its ultra-fine nano-pimples have been designed to exactly follow the natural curvature of the eyelashes. Result ? A uniform, fast application, without overhead, without clumps. Every lash is wrapped, even the ones you often forget at the outer corners.

A minimal but effective design, especially when you have thin, fragile eyelashes, or wear long-lasting makeup every day.

A treatment formula to strengthen and nourish

This is where this product really becomes different. Unlike classic makeup removers, the Lash Idôle Mascara Melter is not just there to remove makeup: it nourishes and strengthens your eyelashes in the process.

Its formula is made up of 93% skincare ingredients, including squalane and jojoba oil, known for their soothing, protective and nourishing properties. No more feelings of dryness or tight eyes. You’ll love this little moment of sweetness at the end of the day.

How to use it correctly for impeccable eyelashes?

No need to be a layering pro or spend 10 minutes in front of the mirror. Here are the steps to follow for ultra-simple makeup removal:

  • Apply it like mascara, to dry made-up lashes.
  • Leave it on for 30 seconds if you’re wearing a classic mascara, or 1 minute for waterproof versions.
  • Rinse with lukewarm water or gently wipe with a damp cotton pad.
  • Admire: your eyelashes are clear, supple, strengthened, and the eye contour is soothed.
  • For a complete fresh look effect, finish with Lancôme Génifique Eye Cream, to smooth fine lines and boost radiance.

Tested and approved effectiveness

This product is not only aimed at fans of waterproof mascara. It is also suitable for contact lens wearers or sensitive skin. It has been tested under dermatological and ophthalmological control.

And above all, it does what it promises. No magic here, but technology designed to respect your eyes while simplifying your life. No more cotton pads and red eyes before going to sleep.

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FAQ: Lash Idôle Mascara Melter from Lancôme

How to use Lancôme Lash Idôle Mascara Melter?

To use Lash Idôle Mascara Melter, apply it like mascara on made-up lashes, leave on, then rinse.

  • Apply to dry, made-up eyelashes, from root to tip
  • Leave on for 30 seconds (classic mascara) or 1 minute (waterproof)
  • Rinse with lukewarm water or use a soft cotton pad

Is Lancôme makeup remover mascara effective on waterproof skin?

Yes, Lash Idôle Mascara Melter dissolves waterproof mascaras without rubbing thanks to its formula enriched with squalane and jojoba oil.

Where to buy Lash Idôle Mascara Melter and at what price?

The Lash Idôle makeup remover mascara is sold at Sephora at the price of 35 euros for an 8 ml bottle.

Is this makeup remover mascara suitable for sensitive eyes?

Yes, Lash Idôle Mascara Melter has been dermatologically tested and is suitable for sensitive eyes and contact lens wearers.

What are the skincare benefits of Lash Idôle Mascara Melter?

In addition to removing make-up, it nourishes and strengthens the eyelashes thanks to a formula composed of 93% care ingredients.

  • Reduction in eyelash loss observed by 91% of users*
  • Soothing formula enriched with squalane and jojoba oil
  • Respected and hydrated eye contour

“`

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To use Lash Idôle Mascara Melter, apply it like mascara on made-up lashes, leave on, then rinse.

  • Apply to dry, made-up eyelashes, from root to tip
  • Leave on for 30 seconds (classic mascara) or 1 minute (waterproof)
  • Rinse with lukewarm water or use a soft cotton pad

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In addition to removing make-up, it nourishes and strengthens the eyelashes thanks to a formula composed of 93% care ingredients.

  • Reduction in eyelash loss observed by 91% of users*
  • Soothing formula enriched with squalane and jojoba oil
  • Respected and hydrated eye contour

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“`
Photo credit: @amelle__s