Since Hailey Bieber’s phone was transformed into a mini-vanity with a gloss phone case, TikTok has been lining up videos where her Peptide Lip Treatment is clipped to the back of her smartphone. Childish object, star gadget, potential cult accessory, it intrigues.
Launched in 2024 by its brand Rhode, this shell with a molded compartment has been copied, diverted, parodied. Dupe for $3 at Normal, luxury or parody versions: the smartphone becomes an open-air makeup bag.
Hailey Bieber, Rhode and the first gloss phone case
At the origin, there is the glowy and minimal style of Hailey Bieber. , recalls Kodd Magazine, and Marie Claire talks about one and the category to describe her favorite lipstick at MERIT.
The Rhode case extends this bias by making its Peptide Lip Treatment as essential as its phone. The tube slides into a cutout on the back, transforming the smartphone into a lip bag that’s always ready, from the office to the taxi.
Pop sockets, powders and balms: makeup is climbing onto our screens
In Rhode’s wake, accessories have multiplied. Billie observes that brands now slip loose powder, blush or lip care into phone cases and grips, even nostalgic pop sockets filled with balm.
Huda Beauty offers a pop socket filled with its Easy Bake loose powder to mattify the complexion, while Revolution launched a close version. At the same time, gloss case dupes sell for around $3 at Normal and BIC parodied the concept with an iPhone case housing an EZ Reach lighter sold for $45.
How to adopt these kitsch accessories without complicating your life
Behind their deliberately kitsch look, these shells and grips above all respond to a desire for practicality. As Billie explains, the idea is to be prepared for any eventuality without carrying a full kit, which fits well with our mini bags and our busy days.
To test the trend without regret, a few points deserve attention:
- exact compatibility with its phone model;
- a well-fitted compartment, to prevent gloss or powder from falling out;
- regular cleaning of the case and the product, the phone being handled constantly.
What is a gloss phone case inspired by Hailey Bieber?
It’s a smartphone case with a molded compartment for lip gloss or balm, popularized by Hailey Bieber’s Rhode case.
Where to find dupes of the Rhode gloss phone case?
You can find them in particular at Normal for around $3, but also on several sites specializing in cases and beauty accessories.
Are these phone makeup accessories really practical?
They allow quick touch-ups without a kit, but sometimes add thickness to the phone and require more regular cleaning.
What products can you put in a gloss phone case?
Depending on the model, you can insert gloss, balm, mini perfume stick or loose powder in a compatible format.
