Smoothing filters, AI-generated avatars, perfect skin in one click: self-image has changed. Many people, however, tire of this instant perfection which does not hold up off screen. Cosmetics must find a new way of talking about beauty.
BASF responds with the BASF Authentic+ concept, presented as at the in-cosmetics Global trade show in Paris. Rather than following the race for filters, the brand focuses on authenticity, emotional well-being and sensory experiences. The idea is simple: to bring together cutting-edge science and beauty that remains true to the person.
BASF Authentic+: beauty focused on the whole person
Authentic+ offers to care for the whole person, not just a facade corrected by technology. Skin and hair care are designed as regular rituals that build confidence over time. Each formula seeks to respect individuality rather than smoothing it over.
Emotional well-being becomes an integral dimension of care. Textures, scents and gestures are worked to create sensory moments that soothe or energize. BASF also emphasizes the need to link this subjective feeling to measurable results.
BASF Authentic+ and collagen: looking beneath the surface
This search for authenticity naturally leads to the deep structure of the skin: collagen. The majority protein in the dermis, it forms a sort of framework which ensures firmness, elasticity and good skin health. With age and environmental stress, its level drops and signs of aging appear.
In a universe saturated with perfect images, supporting this framework becomes both a scientific challenge and a gesture of authenticity. BASF opens a new chapter with two active ingredients designed to activate the skin’s natural biology. Together, they aim for visible regeneration, directly linked to the idea of collagen capital to be preserved.
NeoHelix™ Regenerate and SkinNexus™ Collag3n: the scientific proof behind BASF Authentic+
A mainstay, NeoHelix™ Regenerate, is a peptide inspired by biomedical research that supports skin communication and self-repair mechanisms. By binding primarily to areas of damaged collagen, it showed in a 56-day study a 41% reduction in this collagen and a 65% increase in hyaluronic acid, surpassing a reference peptide on thickness, tone and forehead wrinkles.
The second active ingredient, SkinNexus™ Collag3n, is a recombinant fragment of type III collagen obtained by fermentation of plant yeast, with a 100% human-identical sequence. On a 3D skin model, it strengthens collagens I, III and V by supporting the extracellular matrix. Clinical studies have shown in four weeks more toned and less sagging skin, with reduced fine lines, while surpassing a reference collagen used at a dose ten times higher, for an ingredient developed for large-scale production and an affordable cost.
What is the BASF Authentic+ concept?
A concept linking authenticity, emotional well-being and the science of collagen.
What clinical results for NeoHelix™ Regenerate?
Tests show 41% less damaged collagen and 65% more hyaluronic acid.
What does SkinNexus™ Collag3n demonstrate on the skin?
3D skin model and clinical studies show more collagen I, III and V and more toned skin in four weeks.
