Liquid, pale, almost translucent: for TikTok fans, cancoillotte is the new miracle cheese for a melted but light plate. For British food columnist Emma Beddington, it’s one that sends shivers down the spine.
Having become a viral phenomenon, cancoillotte has seen its sales soar thanks to TikTok videos which praise its 8 g of fat and 16 g of protein per 100 g. Then a London forum was surprised by this very “summer body”-oriented craze.
Cancoillotte TikTok: the buzz of a fluid and protein cheese
It all starts with a video of fitness influencer Johan Papz, white pot in hand, detailing in front of the camera: , he explains in a video relayed by Le Parisien. While tasting the specialty melted on potatoes, he even talks about .
The counters explode: the extract exceeds two million views, other creators like ItsCindy travel 500 km to test the different tastes, and the shelves are empty. In eight years, sales have increased by 35%, and production is now targeting 7,000 tonnes.
Cancoillotte de Franche-Comté: farms with the IGP label
reacts Didier Dubesset to Le Parisien.
The specialty, now under IGP, nevertheless remains very local, born from metton, this skimmed and curdled milk melted with water, butter, cast iron salts and aromatics. , rejoices Julie Morin-Perrusson, president of the promotion association, to Le Parisien.
An “ectoplasm” that “gives goosebumps”: Emma Beddington’s charge
On May 18, culinary columnist Emma Beddington discovered the cancoillotte TikTok phenomenon and was moved by it in a column for , cited by France 3. Hating cheese, she admitted that the texture of this white pot and compared it to .
In her text, the cancoillotte becomes for her the , reduced to peasant and even one for French gastronomy, which she also describes as a . Without having tasted it or even seen it, Emma Beddington dramatizes it to the point of evoking the end of the world, while in Franche-Comté they organize cancoillotte eating competitions and the official website warmly welcomes new enthusiasts by assuring that there will be no shortage.
Why did cancoillotte go viral on TikTok?
Fitness influencers have highlighted its protein and low-fat profile, ideal for a “summer body” speech.
What is cancoillotte, the fluid cheese from Franche-Comté?
It is a local processed cheese made from metton, a skimmed and curdled milk reworked with water, butter, cast iron salts and aromatics.
What does Emma Beddington criticize about the cancoillotte?
The British columnist says she is disgusted by its liquid texture, describes it as one and sees it as one for French cuisine.
