Good shoe deal alert: Birkenstock fans have found their master. For those who dream of bright, feminine sandals that are also easy to wear all day, Primark has just hit the nail on the head with a gold heeled pair that is getting a lot of attention. The kind of model that you put on in the morning and forget about… because it doesn’t hurt your feet.
Because this summer 2026 confirms a very clear desire: to keep the comfort of large soles and wide Birkenstock-style straps, while gaining in chic. Slightly chunky platform sandals remain everywhere, but demand is shifting towards finer, gold, stylish versions at lower prices. This is precisely where Primark’s gold heeled sandals come into play.
Primark sandals: the stylish alternative to Birkenstocks
For several seasons, Primark has been releasing models inspired by iconic anatomical sandals. The “Birkenstock-style” strappy mules, sold for around 9 euros and available in several colors including gold, have already been a hit on TikTok. Same principle for the studded salomé strap sandals: ergonomic sole, straps that hold the foot well, camel suede color, sizes from 36 to 41 and minimum price of 12 euros.
The brand took the idea further with double-strap sandals with gold buckles from a collaboration with Paula Echevarría, priced at £14, or even flip-flops with kitten heels of around 5 to 7 cm, around 18 euros. All capitalize on the same DNA: trendy look, serious support, lower budget than many classic comfort models.
Focus on gold heel sandals that don’t hurt
The model that is attracting all the attention today are the low heel sandals with gold beads. Low heel, square toe, regular cut, straps adorned with pearls and bright gold colors: everything is designed for a dressy yet wearable look every day. Priced at 18 euros in France, these sandals remain within the brand’s price range, with sizes generally offered from 36 to 41.
In terms of comfort, the low heel limits pressure on the front of the foot, the square toe leaves space for the toes and the multiple straps recall the support of the brand’s ergonomic models. And then, the sole is intended to be stable enough to walk for several hours. To summarize, we often find:
- a low heel that is easier to support than a high pump;
- a clear front of the foot, which prevents the toes from being crushed;
- straps that wrap the foot and limit friction.
How to wear Primark gold heeled sandals all summer
These golden sandals find their place both in town and on vacation. We can already imagine them with denim shorts, a long oversized white shirt or a simple plain t-shirt, in the spirit of the looks suggested for the brand’s studded sandals. They also work with a long t-shirt dress, close to the body, plain or striped, for a cool but sophisticated look.
On the other hand, gold and pearls lend themselves very well to dressy moments: satin midi dress for a wedding, linen suit for a baptism, flowing skirt for a dinner on the terrace. Because basically, these Primark gold heeled sandals play this role that Birkenstocks play less: accompanying festive outfits while remaining bearable until the end of the evening.
How much do Primark gold heeled sandals cost?
The gold model with a low heel decorated with pearls is priced at 18 euros, while other Primark sandals cost around 9 to 12 euros.
Where to buy these Primark gold heeled sandals?
The sandals are mainly found in Primark stores, as the brand does not yet offer widespread online sales in France.
Can you walk all day in these gold sandals?
The low heel, square toe and straps ensure a good comfort-style compromise, suitable for a reasonable active day.
Are these sandals suitable for wide or sensitive feet?
The regular cut is aimed at a standard foot, so a fitting at the end of the day is recommended for large or very sensitive feet.
Sources
- Marie France
“Primark: more trendy than Birkenstocks, these gold heeled sandals are perfect for summer and don’t hurt your feet”
