In pharmacies, the sun stick has established itself as the simplest anti-UV gesture: portable format, targeted application, clean hands. The department is overwhelmed with references, but a small white and orange tube stands out very clearly.
Avène’s Ultra Stick SPF50, launched in March 2026, is already the best-selling sun stick on the French sun market in pharmacies and parapharmacies, according to Gers Data. A lightning success that intrigues all those looking for the best pocket-friendly anti-sun ally.
Avène Ultra Stick SPF50: perfect timing in a booming market
The ground was prepared by the La Rosée SPF50 Sun Stick, which in 2022 became the best-selling facial sunscreen product in France. This success showed that consumers wanted portable protection, easy to carry in town or on vacation.
Laboratoires Eau Thermale Avène are already the reflex for sensitive skin in pharmacies. En ajoutant à cette image dermocosmétique une promesse de stick SPF50 ultra résistant à l’eau, à la sueur et au sable, distribué massivement, la marque a rapidement capté le gros du trafic du rayon.
Formula, texture, numbers: why this sun stick is unanimous
Formula side, the Ultra Stick displays a broad UVA and UVB spectrum SPF50, thanks to a combination of new generation organic filters, very photostable. It targets the face, lips, nose, ears, re-epidermised scars and tattoos, with a 100% invisible, non-greasy, non-sticky texture.
Tests show that 96% of consumers find that the stick leaves the skin hydrated, 95% consider it perfect for sports and 90% confirm the absence of transfer to makeup. Avène Thermal Spring Water and glycerin enhance comfort, while the 20 g ($14.90) and 45 g ($22.90) formats adapt to each person’s uses.
On a daily basis: who really benefits from Avène Ultra Stick SPF50
In the field, the Ultra Stick lives in a pocket, beach bag or makeup bag. Athletes use it for running or swimming, parents pass it on children’s noses and cheekbones, makeup enthusiasts use it for targeted touch-ups.
Another advantage is its more responsible approach: filters tested to limit the impact on marine biodiversity, formula designed to be more easily biodegradable, case incorporating recycled materials. Compared to other pharmacy SPF50 sticks, from La Rosée to SVR or Caudalie, this very complete profile explains its best-seller status.
Avène Ultra Stick SPF50: on which areas should you apply it?
The stick can be used on the face, lips, nose and localized sensitive areas.
Is Avène Ultra Stick SPF50 suitable for sensitive skin and children?
Its high-tolerance formula targets sensitive or weakened skin and is suitable for use in children.
Can Avène Ultra Stick SPF50 be used with makeup and for sports?
Yes, 90% confirm the absence of transfer on makeup and 95% consider it ideal for sports.
