Finding a hair on your plate is one of the worst images we have in the kitchen. In Pattaya, Thailand, a pastry chef decided to play it head-on with a croissant that appears to be covered in dark hairs. On the networks, the photo shocks, amuses and intrigues all at the same time. And this false nightmare has turned into a global phenomenon.
This product with a deliberately crude name is called the Mor Oi Croissant, or more simply the hairy croissant of Pattaya. Literally, the Thai expression means “pubic hair growth”, which is already enough to create a buzz. Since the start of summer 2026, pastries from Sai Wan Bakehouse have become a must-visit for content creators traveling to Thailand.
A pubic hair croissant hiding seaweed and cream
In the window, the pubic hair croissant looks like a classic croissant, split in two, filled with white cream and topped with a tuft of black filaments. Appearances are deceiving: there is no real hair. The “hairs” are in fact rice vermicelli made from finely shredded seaweed, close to Fat Choy seaweed, used to create this very graphic trompe-l’oeil.
Inside, the Mor Oi Croissant is filled with a sweet cream, such as custard or vanilla cream, which contrasts with the slightly salty note of the seaweed. We obtain an assumed sweet-salty mixture, described by several customers as surprising but balanced. The idea was born from a birthday order: a customer had asked for a deliberately provocative cake as a joke for a friend, and the creation was then integrated into the menu.
From private joke to viral Pattaya croissant
Once offered in stores, this Thai hairy croissant quickly found itself on X, TikTok and Instagram. Tasting videos follow one another: some Internet users say they don’t dare to bite because of the appearance, others play the game to check if the taste lives up to the hype. The combination of a crude name, a clearly visible white cream and these black “hairs” creates a visual designed for virality.
Priced around 65 to 70 Thai bahts, or around 2 dollars (nearly $1.80) or 1.50 Swiss francs, the Mor Oi Croissant remains very accessible for passing tourists. The store sees curious people, foodies and influencers who stop at least for a photo, often for a story, sometimes for a real gourmet test. Some find the idea disgusting, but many laugh about it and leave amused.
Where to taste Pattaya Hairy Croissant and what to expect
The Mor Oi Croissant is sold exclusively at Sai Wan Bakehouse, a small neighborhood bakery located in the seaside resort of Pattaya. Customers report longer queues at peak times, particularly on weekends, when tourists flock. The product now features prominently on the menu, alongside other more classic pastries.
Before you get started, a few practical guidelines can help:
- sweet-salty taste, with a sweet cream counterbalanced by the iodized hint of seaweed;
- crunchy texture of the puff pastry, creaminess of the center and slightly firm filaments of algae;
- success linked to the shocking visual, designed for photos as much as for tasting.
This “hairy croissant from Pattaya” is part of a food trend that plays with visual disgust without going beyond the edible. It also illustrates how a small address can, in a few days, go from a simple birthday nod to global visibility thanks to social networks.
What is the Pattaya Hairy Crescent?
This is the Mor Oi Croissant, a pastry from Sai Wan Bakehouse in Pattaya, with a deliberately trompe-l’oeil look evoking pubic hair, which went viral on social networks in 2026.
Does Mor Oi Croissant really contain hair?
No, there is no hair in this pastry. The “hairs” are made with rice vermicelli and finely shredded seaweed, placed on a croissant topped with white cream.
What does this pubic hair croissant taste like?
Customer feedback describes a sweet-salty mix: a classic flaky croissant, a sweet vanilla-style cream and a slightly salty and iodized note provided by the seaweed.
How much does Pattaya hairy croissant cost?
The Mor Oi Croissant is sold for around 65 to 70 Thai baht, or around $2, which translates to almost $1.80 for European travelers.
Where can you buy Mor Oi Croissant in Thailand?
This original croissant is offered at Sai Wan Bakehouse, a bakery located in the seaside town of Pattaya, popular with tourists.
