Between mascaras that clump, those that run at first heat and formulas that are impossible to remove, finding the right product is often an obstacle course. With its new Merit Clean Volume Mascara, the it-girls’ clean makeup brand promises clean volume, long wear and gentle makeup removal. Something to intrigue all those who want sophisticated lashes without compromise.
Established in France at Sephora and on its e-shop, Merit Beauty has already made a name for itself with its high-end textures and its clean girl chic aesthetic, like Sofia Richie or Kendall Jenner. The Clean Volume is part of this line: luxurious but simple packaging, price between $18 and $29 depending on the format, and quick, elegant makeup positioning, without a mask effect.
Merit Clean Volume Mascara: a tubing clean formula that resists humidity
Technically, Merit’s tubing mascara does not work like a classic waterproof one. The polymers form a sheath around each eyelash, for a claimed hold of up to 16 hours, resistant to sweat, water and humidity. When we know that the eyelash, a keratin fiber, loses its curvature as soon as water weakens its internal connections, this sheath plays a real role as a shield. The formula also contains shea butter and glycerin to keep lashes supple, in two shades, black and brown.
On the application side, the brush surprises: tiny, made of rubber, designed to hook each eyelash, even in the inner corner. Journalist Katie Berohn sums up her experience in an enthusiastic tone: , explains Katie Berohn for ELLE US.
Merit Clean Volume Mascara with very different profiles
For fans of intense black false eyelash effect, Emma Aerin Becker, used to dramatic waterproof formulas, was surprised. She confides: , tells Emma Aerin Becker for ELLE US. The result remains cleaner than an XXL volume, but dense enough to replace an evening mascara for many.
For sensitive eyes, beauty assistant Tasha Nicole Smith, who usually avoids mascara, emphasizes: , confides Tasha Nicole Smith for ELLE US. For her part, Nerisha Penrose, with very short eyelashes, appreciates the visible effect: , explains Nerisha Penrose for ELLE US.
Hold, comfort and makeup removal: what Merit mascara does every day
In terms of staying power, testers describe a mascara that stays in place for entire days, even in high heat or while running to catch a train, without panda eyes or falling particles. Tubing technology limits pigment migration when humidity usually weighs down lashes and breaks their curl. The result remains modular: one layer for a “your eyelashes look better”, several for a more pronounced but still clear volume.
Makeup removal is one of the strong points of Merit Clean Volume Mascara. Where a classic waterproof often requires a two-phase makeup remover or an oil to dissolve the hydrophobic polymers, here the “tubes” simply come off with lukewarm water and a gentle cleanser, between the fingers, without insistent rubbing. For those who want an even featherier result, Merit’s Clean Lash remains the most natural option, while Clean Volume is clearly aimed at those looking for a real gain in volume and definition.
Is Merit Clean Volume Mascara really clump-free?
The small, very precise rubber brush separates the eyelashes well. The testers highlight a clear volume, without clumps of material, even when layering several layers.
Is Merit Clean Volume suitable for sensitive eyes and contact lens wearers?
A tester with very sensitive eyes was able to wear it without watering or itching. The formula remains light, but a gradual trial is prudent if your eyes react easily.
How to remove Merit Clean Volume tubing mascara without damaging the lashes?
Simply apply lukewarm water to the lashes, then gently massage with a gentle cleanser to make the “tubes” slide, without cotton or heavy rubbing.
What is the difference between Merit Clean Volume and the brand’s Clean Lash mascara?
Clean Lash offers a very natural effect for every day, while Clean Volume provides more definition and volume, while remaining in the clean makeup spirit.
Sources
- Beauty Test
“I keep xxl and very black eyelashes even when leaving the swimming pool, this waterproof mascara provides crazy volume and excellent hold in the beauty test”
- Grazia
“Luxury makeup but cheaper!” : Merit Beauty, the favorite makeup brand of it-girls is coming to France and here is my honest opinion”
