In the beauty aisles, there are mascaras that we talk about a lot and those that we buy again and again. The Size Up from Sephora Collection is clearly part of the second category: it has risen to the rank of No. 1 in sales for the brand and, according to Sephora, one is sold every 10 seconds. For a mascara for less than $15, it’s a performance that deserves attention.
Its promise is simple: immediate “extra large” volume, with a lengthening and curling effect as a bonus. According to the brand, it offers +180% volume in a few strokes, scientifically measured on 24 false eyelashes after 20 brush strokes. These results were obtained in the laboratory, but the success in stores and the thousands of reviews left by customers tell the same story.
An hourglass brush designed to load and stretch eyelashes
The secret of Size Up lies firstly in its applicator. The hourglass-shaped brush has short fibers in the center, which load the lashes with substance for intense black and marked volume. At the ends, longer fibers grab each lash, right up to the corners of the eye, to deploy the fringe and curl it.
Concretely, this shape allows you to work on the look in one gesture: you load at the roots, you comb towards the ends, and you obtain an effect that is both dense and open. Its long-lasting formula is also vegan, that is to say formulated without ingredients of animal origin, and it is designed to last all day without crumbling.
Ultra Black, brown, burgundy, blue, pink: which shade to choose?
For a long time, Size Up only existed in intense black, the famous Ultra Black shade. It now comes in four new shades, designed for all styles. Brown offers a softer look, and burgundy a warm and subtle intensity: these are the two “everyday mascara” options that change from black without clashing.
For those who want to dare, blue brings a pop and electric effect, and pink a sparkling and vibrant look. These shades are perfect for an evening look, a festival or a photo that needs to stand out from the crowd. Good news for those who are undecided: the Size Up also exists in a mini format for $7.99, ideal for testing a color or slipping it into a travel bag.
What customer reviews say
On the Sephora website, the Size Up displays a rating of 4.3/5 for more than 4,000 reviews, and more than half of the ratings are 5 stars (2,557 out of 4,018). Recent reviews praise a “consistently satisfactory” mascara, which some loyal users, who have used it for over a year, describe as one of their best.
Like any widely sold product, it is not unanimous: there are also some more lukewarm opinions, because the effect of a mascara depends on the shape of your eyelashes and the way you apply it. Our advice: use several zigzag passes at the roots, and let dry for a few seconds between two coats to avoid clumps.
Price, availability and good deals
At $14.99 for 14 ml, Size Up remains very accessible compared to luxury brand mascaras, often priced between $30 and $35. Its waterproof version, at the same price, appeals to those who fear heat, rain or wedding tears. Please note: the product is marked “red dot” and is therefore not eligible for promotions.
It is available online, with home delivery or to a relay point, as well as in-store collection within 2 hours. Each purchase also earns My Sephora loyalty points, 14 points for this mascara. Enough to transform this best-seller into a little beauty habit without hurting your budget.
FAQ: everything you need to know about Size Up mascara from Sephora Collection
How much does Sephora Collection Size Up mascara cost?
It is sold for $14.99 for 14 ml. A mini format exists for $7.99, as well as a waterproof version at the same price as the original.
Is Size Up really effective for volume?
The brand announces +180% volume, measured on 24 false eyelashes after 20 brush strokes. This is a laboratory test: on natural eyelashes, the result varies, but customer reviews confirm a marked volumizing effect.
What colors are there in?
In Ultra Black (the signature shade), and in brown, burgundy, blue and pink. Black, brown and burgundy are suitable for everyday wear, blue and pink for more creative looks.
Is Size Up vegan?
Yes, its formula is vegan: it is formulated without ingredients of animal origin.
Is there a waterproof version?
Yes, the Size Up Waterproof is available for $14.99. It is aimed at those who want a foolproof outfit, for example in hot or humid weather.
