Every return to school, it’s the same observation in the bathroom: the hair bears the marks of summer, marked by the sun, salt and chlorine. Split ends, dull lengths, uncontrollable frizz at the slightest humidity… the hair fiber needs a real repair protocol, and not just a simple treatment whose benefits fade quickly. This is precisely the playground of OGX, an American brand that has become the number 1 reference in hair care in the United States, which relies on formulas that are both high-performance and sensory to rebuild damaged hair without ever weighing it down.
Its Argan Oil of Morocco range, a true best-of of the brand, condenses all this know-how into three complementary references: a shampoo, a conditioner and a mask, all formulated around argan oil from Morocco and patented Lipi Pro Shield™ technology. Expected result: hair visibly more disciplined, luminous, and above all capable of better resisting the external aggressions that punctuate the change of season.
OGX, the American brand that reinvents accessible premium hair care
If the name OGX is perhaps not yet on all French shelves, the brand has established itself across the Atlantic as the essential reference in the shampoo department, driven by a positioning that could be summarized as follows: offering the experience and effectiveness of a hair salon treatment, without the prices of professional brands. A promise that speaks directly to consumers looking for concrete results, without sacrificing the pleasure of use.
Concretely, this translates into formulas built on solid scientific bases, enriched with active ingredients of natural origin carefully selected according to hair needs: coconut for nutrition, keratin for repair, macadamia for softness, and of course argan for hydration and shine. Each OGX range thus targets a specific problem, with generous textures, worked fragrances and a sensory experience designed to transform the shower into a true care ritual.
Lipi Pro Shield™ technology: shine that doesn’t stop in the shower
At the heart of the Argan Oil of Morocco range is Lipi Pro Shield™ technology, designed to go beyond a simple temporary sheathing effect. Its principle: deliver up to twice as much lipids and proteins to the heart of the hair fiber, two essential components that hair naturally loses with repeated washing, the heat of styling tools and external exposure.
This increased contribution not only helps preserve the hair’s essential nutrients, but also creates a real protective barrier against everyday aggressions: pollution, friction, temperature differences between the air conditioning and the outside. The result is a deeply reinforced hair fiber and a shine that lasts well after rinsing, rather than a simple mirror effect on the facade which disappears with the first brush stroke.
The ritual for dry, dull and brittle hair in three steps: shampoo, conditioner and mask
The Argan Oil of Morocco range is based around a complete protocol, designed for complementary use. The shampoo gently cleanses while delivering the first moisturizing active ingredients, without attacking the scalp or weighing down the lengths, including on fine hair. It prepares the fiber to receive the following treatments, a key point for a truly effective long-term hair routine.
Next comes the conditioner, to be applied to the lengths and ends, which deeply detangles while actively fighting frizz thanks to its signature exotic fragrance and its rich but non-greasy texture.
For a weekly boost, the mask completes the routine with a higher concentration of repairing active ingredients, ideal as a one-off treatment for very dry or damaged hair, to leave on for a few minutes before rinsing for a before/after effect that is particularly visible from the first use.
FAQ: your questions about OGX Argan Oil of Morocco
Is argan oil effective on all hair types?
Yes, argan oil is suitable for most hair types, from the finest to the thickest. Its richness in fatty acids and vitamin E deeply hydrates, making it particularly suitable for dry, colored or frizz-prone hair.
Do you have to use all three products together to see results?
The shampoo, conditioner and mask are formulated to work together, but each can also be used alone. For optimal results on very damaged hair, the combined use of the three references, with the mask once or twice a week, is recommended.
Does the OGX Argan Oil of Morocco mask need to be rinsed off?
Yes, unlike a pure hair oil, the mask in the range rinses off after a few minutes of application. It can be applied to towel-dried hair, focusing on the lengths and ends, for a targeted repairing effect.
Where to find the OGX Argan Oil of Morocco range?
The range is available at Monoprix and in supermarkets. Find all the tutorials and news from the brand on its Instagram account @ogx.france.
