The left bank department store is preparing to go into holiday mode with a very targeted olfactory break. Under the famous Bon Marché dome, an electric blue cube attracts all eyes and promises total immersion in the world of a Parisian perfume house that has made tailor-made creations its signature.
From October 19 to November 15, 2026, the haute perfumery house Ex Nihilo is setting up a temporary space in the heart of the Bon Marché Rive Gauche, right at the foot of the escalators designed by Andrée Putman. This pre-holiday activation is in addition to the brand’s permanent corner opening in the beauty area in spring 2026, to create a visibility-experience duo designed for customers looking for gifts.
An Ex Nihilo pop-up at Bon Marché Rive Gauche to kick off the holiday season
Installed under the main dome, on one of the store’s busiest routes, the Ex Nihilo pop-up is an unmissable fall event. It takes over just after the cultural program at Le Bon Marché, clearly marking the shift towards the Christmas period and its gift windows.
This is not the first time that the house has visited the Left Bank: a first pop-up dedicated to its star perfume Blue Talisman had already been organized in 2025, before the opening of a permanent space in the beauty department in spring 2026. Founded in 2013 in Paris by Sylvie Loday, Olivier Royère and Benoît Verdier, Ex Nihilo has since expanded to around fifty countries and is now accelerating its presence Parisian by focusing on this very visible ephemeral format.
Electric blue scenography, Blue Talisman and Demon Dancer featured
In the center of Bon Marché, the installation plays an architectural aesthetic dominated by an intense electric blue. Suspended mirror spheres and a graphic Christmas tree take up the visual codes of the house, for a scenography that is both festive and very contemporary and lends itself readily to photos and videos shared on social networks.
On the perfume side, the space highlights the Blue Talisman fragrance, available in Eau de Parfum and Extrait de Parfum. Created for the house’s tenth anniversary and becoming its number one perfume, it is surrounded by other iconic creations, permanent collections, exclusives and festive boxes designed for gifts. The new 2026 release, Demon Dancer Eau de Parfum, is also presented there, offering an opportunity to discover the latest facet of the Ex Nihilo universe before its wider distribution.
From ephemeral space to the Osmologist: an olfactory journey in two stages
This pre-holiday pop-up completes the brand’s presence in the department store’s beauty area, where Ex Nihilo has a permanent corner. This is where customers can benefit from a more in-depth olfactory consultation and discover the Osmologist, the in-house dosing device that allows certain creations to be personalized by adjusting the concentrations of raw materials.
In fact, the journey takes place in two stages: a first very visual discovery under the dome, around Blue Talisman, Demon Dancer and the Christmas boxes, then a more intimate experience in the beauty corner for those who wish to go for a more personal perfume. For lovers of niche perfumes as well as gift idea hunters, this device designed for just a few weeks creates an ideal window before the December rush, between curiosity, skin testing and possible personalization via the Osmologist.
What are the dates of the Ex Nihilo pop-up at Bon Marché Rive Gauche?
The Ex Nihilo pop-up will be installed from October 19 to November 15, 2026 under the main dome of Bon Marché Rive Gauche. After this date, only permanent establishment in the beauty department remains accessible.
Where exactly is the Ex Nihilo pop-up located in the store?
The ephemeral space is located in the heart of Bon Marché, under the main dome, at the foot of the escalators designed by Andrée Putman. It is visible as soon as you walk along the main roads of the department store.
What Ex Nihilo perfumes can we discover at this pop-up?
The pop-up mainly highlights Blue Talisman in Eau de Parfum and Extrait de Parfum, as well as the new Demon Dancer. There are also iconic creations, exclusives and holiday boxes.
What is the difference between the Ex Nihilo pop-up and the permanent beauty space?
The pop-up is a highly visible ephemeral space dedicated to discovering fragrances and Christmas boxes. The permanent beauty area offers olfactory consultations and access to the Osmologist to personalize certain perfumes.
