On every red carpet, a rumor floats almost as much as the haute couture dresses: what is this enveloping perfume that popstars wear, the one that turns heads at every public appearance? In a booming perfume market, going from 60 billion dollars in 2025 to an estimate of 78 billion in 2030 (around 55 to 72 billion euros), this question takes on even more weight. And behind these diva trails, the same niche house hides.
This house is Kilian Paris, often also called Kilian or By Kilian. Fans have discovered that Beyoncé and Rihanna draw their olfactory signatures from it, transforming the brand into a veritable password to the pop backstage. It remains to be understood what, in these niche juices, attracts the queens of the scene so much.
Kilian Paris, the perfume house that Beyoncé and Rihanna have in common
Founded in 2007 by Kilian Hennessy, heir to the legendary Hennessy family, the house was designed as a total luxury experience, from the bottle to the trail. The designer sums up his vision in a sentence that has become emblematic: , explained Kilian Hennessy to Elle magazine. An approach that necessarily speaks to artists who change roles with each appearance.
From the launch, the collection has been structured into five main olfactory families, designed as so many chapters in this scented wardrobe:
- Fresh Citrus
- Narcotic Flowers
- The Cave Woods
- The Wisps of Smoke
- Liqueurs
This architecture makes it possible to create niche fragrances with instantly recognizable signatures, exactly what divas are looking for who must be identifiable before even entering a room.
Love Don’t Be Shy, Angels’ Share: the divas’ favorite Kilian perfumes
The case of Rihanna is particularly fascinating. Her early fans assure that she has been wearing it since 2016, almost ten years of loyalty to this juice. This gourmet and sensual fragrance combines an opening of neroli, a heart of orange blossom and rose, then a base of sweet marshmallow. An addictive blend that is said to leave no one indifferent; Lil Nas X even went so far as to declare that she smelled like heaven.
Beyoncé, for her part, turns to , a woody and captivating creation that sticks to her image as a woman of power. There are notes of cognac, spicy cinnamon, tonka bean and praline, for a result that is at once warm, opulent and assertive. On stage or on tour, this kind of intense and structured trail reinforces the character she embodies, between strength, sensuality and total control of her image.
Her Majesty and the future diva signatures at Kilian Paris
In 2026, Kilian Paris continues to expand this universe designed for strong personalities. In the first quarter, the house launched its very first chypre perfume. Imagined following a trip to Tokyo and inspired by the poetry of cherry blossoms, this juice seeks to combine power and grace in the same composition. Notes of rose, oak wood, oak moss and accents of aquatic breeze give it a look that is both fresh and deep.
With , the brand is aimed at both divas and perfume lovers who dream of being the “queen” of their daily lives. Those who recognize themselves in the sensual gluttony of will feel close to the aura of Rihanna, while more assertive temperaments will go towards the woody power of, like Beyoncé. And for those looking for something in between, more mysterious and fresh, the new chypre already has all the makings of a sovereign signature.
What brand of perfume does Beyoncé and Rihanna wear?
Beyoncé and Rihanna share the niche perfume house Kilian Paris, founded by Kilian Hennessy in 2007.
What perfume would Kilian Rihanna wear?
According to her fans, Rihanna has been wearing the gourmand and sensual fragrance since 2016, known for its notes of neroli, orange blossom, rose and sweet marshmallow.
What perfume is Kilian associated with Beyoncé?
Beyoncé is associated with , a woody and warm fragrance with notes of cognac, spicy cinnamon, tonka bean and praline.
