DIOR launches a new perfume "floral-honey" : an unexpected gourmet trail

Everyone says it: Rihanna smells incredibly good. After years of fueling fans’ olfactory fantasies, the singer now directly inspires a new juice at Dior, J’adore Intense, a gourmet floral-honey version of the legendary J’adore Dior. The result is as intriguing as it is desirable.

Having become the muse of J’adore after Charlize Theron, Rihanna admits that this passing of the torch was not trivial: she confides, she tells Harper’s Bazaar. His link to J’adore dates back to childhood: , before adding:

Rihanna, warm muse of the new J’adore Intense Dior

For Francis Kurkdjian, Creative Director of Parfums Dior, this flanker was designed from the start around the star. , he explains to Harper’s Bazaar. He describes a warm, very human woman:

His perfumed universe already fit this image. Long associated with the gourmand Love, Don’t Be Shy by By Kilian, Rihanna launched in 2021, created with Jacques Cavallier-Belletrud. A “sweet and spicy” unisex juice combining magnolia, musk, mandarin, blueberry, Bulgarian rose, geranium and patchouli. , explains Rihanna to the Envie2Parfum site. The 75 ml amber brown bottle is sold for $120 (around $110).

A gourmet floral-honey nectar: ​​what does J’adore Intense smell like?

Launched commercially on March 1, 2026, J’adore Intense Dior Rihanna is presented as a “honey floral nectar”. The pyramid highlights a juicy apricot at the top, a heart of jasmine, rose and ylang-ylang, and a base of honey, vanilla and sandalwood. , recalls Francis Kurkdjian,

Concretely, we find the luminous white flowers dear to fans of the original, but coated with honey and apricot for a more “yummy” and sensual facet. The house speaks of an easy-to-wear perfume for lovers of chic gourmands as well as for unconditional fans of J’adore. The amphora bottle, reduced by 53% glass compared to the old 100 ml, is part of a more responsible approach. And then the image is fixed with the film shot in Versailles, where Rihanna appears more intense than ever.

Who is Rihanna-inspired J’adore Intense Dior for?

This trail is aimed at those who like sophisticated florals but want an elegant gourmet twist rather than massive sugar. The honey and vanilla make it ideal for evenings or cool weather, when the apricot and flowers retain enough light for the day. J’adore Intense falls between the more intimate signature of Fenty Eau de Parfum and the golden shine of J’adore classic. Rihanna also sums up her relationship with scented objects right down to the design: , she confides.

Francis Kurkdjian explained that he built J’adore Intense by thinking of Rihanna as a 360-degree woman, mother, entrepreneur, actress and singer, and wanted a pairing as addictive as her aura. Her old passion for niche gourmands, shared by other divas like Beyoncé around Kilian Paris, is found here in a Diorized, more solar version. A viral TikTok already shows the star liberally wearing J’adore Intense perfume, as a natural extension of her style.

I love Intense Dior Rihanna: what are the main notes?

I love Intense, which combines an apricot top note, a heart of jasmine, rose and ylang-ylang, and a base of honey, vanilla and sandalwood.

What is the difference between J’adore Intense and J’adore classic?

J’adore classic focuses on sunny flowers, J’adore Intense takes this bouquet but coats it with more delicious honey, vanilla and apricot.

Who is the Rihanna-inspired J’adore Intense Dior perfume made for?

For fans of Rihanna, lovers of sophisticated florals and elegant gourmand perfumes, neither too sweet nor too heavy.