You should know, we don’t wear makeup at all like Koreans. At home, we often seek to intensify: well-defined mouth, covering foundation, structured contouring. There, it’s quite the opposite. The priority is care. Well hydrated, protected, rebalanced skin. Then we put on her makeup, but barely. Just what you need for unify, refresh, illuminate.
And the result is this glowy, soft, almost blurred complexion that we all aspire to have, the famous glass skin. A light cushion foundation, a pink blush placed very high (just under the eye) to accentuate the doll effect, a hint of silver or brown shadows, pink or orange ink patted on the center of the lips, and that’s it. So if all this inspires you you will love the rest, itThese products are among Korean women’s favorites for creating invisible makeup that makes all the difference!
PULL: The cushion foundation with a second-skin finish
This cushion is THE revelation and it has panicked TikTok. From the first application, the skin is smoothed, blurred, luminous, as if passed under a filter. The coverage is modular, super easy to work with and the hold is simply incredible: nothing moves even on the T zone. All with a SPF 40, and above all… 40 shades, which is extremely rare in K-beauty. And if this foundation won the Yesties Awards and the Cosme Awards in Japan, it’s not for nothing. TIRTIR is THE innovative brand to watch closely.
Purito SEOUL: The BB cream that hydrates, blurs and soothes
Purito SEOUL is a Korean vegan and cruelty-free brand, adored for its formulas that are both clean and very effective. Moreover, its Centella Unscented serum is already cult. There Wonder Releaf BB Cream evens out the complexion without a mask effect, reduces redness, hides pores… while taking care of the skin. It contains centella asiatica, panthenol and niacinamide. We might as well tell you that you are in good hands to soothe, strengthen and give your skin that glow that we desperately seek in winter.
peripera: The lip ink that won’t let go of you all day long
If you like them velvety “bitten” effect lips, or even ultra-pigmented full colors, Ink Velvet by peripera is the gem to try urgently. Its long-lasting texture melts on the lips, smoothes everything in its path and does not run. The blurred effect is immediate, the comfort is incredible and the range is available in 30 shades (which means that you will definitely find what you are looking for). And for a little info: peripera launched in 2006 is THE reference for lip inks in Korea.
House of Hur: The glass skin blush
It only takes three taps to have this ultra-natural flush, “I had the sun this afternoon” style. The texture is fluid, (very) watery, super easy to blend with your fingertips. And above all, it contains more than 50% moisturizing essence, so zero dry or patchy effect. The finish is glowy, fresh, modular. And the range of shades is sublime: nude, pink, lavender, plum, coral, red… We tried it and we love it! House of Hur, co-created by Korean content creator Sunny Dahye (who you may know) and offers products perfect for creating that super popular “baby face” effect.
so natural: The miracle fixative that everyone craves
You spent 15 minutes making your perfect liner, and you want it to last? This transparent fixative is your secret weapon and when we say that we’re not kidding. It is applied with a brush, dries quickly, does not distort the colors, and forms an invisible film which prevents liner, mascara and eyebrows to migrate, even in the middle of a heatwave. And as it is enriched with extracts of black bean and black sesame, it also takes care of the eye contour. A simple gesture but which avoids falls, smudges or transfers, in short everything that can ruin a perfect complexion. so natural is a Korean brand developed with very high-level dermocosmetics researchers, notably Sven Gohla, ex-La Prairie. We invite you to watch the before/after on TikTok, it’s amazing.
