Want to experience the summer of 2026 like a movie heroine on the Riviera, without leaving your towel or your evening locker room? The Etam x Rouje collaboration focuses on this very concrete fantasy: a swimsuit that sculpts, a print that tells a story, and an immediately recognizable look. Here, everything revolves around the bath, but not only that.
Born from the meeting between the and the universe of Rouje, the capsule is presented as , promises the Rouje house. Three friends, the road going down to the Mediterranean, and a wardrobe designed as a permanent invitation to travel.
Etam x Rouje, a Riviera capsule with retro charm
Jeanne Damas perfectly sums up Rouje’s DNA: , she confides to Paris Match. The prints play the leading role, with this idea of a free, sunny heroine, almost out of a Pedro Almodóvar film.
For this Etam x Rouje capsule, the designer explains that she wanted. She adds: Result: a summer wardrobe that celebrates suspended moments, between days bathed in sun, light friendships and elegance that never forces.
Etam x Rouje swimsuits: gingham, flowers and a hybrid one-piece
At the heart of the collection, the Etam x Rouje swimsuits focus on a textured gingham very iconic 50-60’s: high waists which elongate the leg, structured tops which frame the neckline, and a “vichy triangle swimsuit top with knots” which plays the confident retro card. Every detail is designed to enhance the silhouette throughout the day.
Another strong signature: Rouje’s emblematic floral prints, reinterpreted for bathing. Jeanne Damas talks about a , perfect for those who like a bit of cinematic glamour. Contrasting chocolate and red ties highlight the waist or neckline and allow you to adjust the cut, while creating a very elaborate graphic line.
How to wear Etam x Rouje all summer 2026, from the beach to the city
The strength of this capsule lies in its hybrid parts. One-piece swimsuits are designed to slip under everyday outfits: explains Jeanne Damas. A floral one-piece under a floral dress, or paired with printed pants, then becomes the basis of an evening look.
The wardrobe is easily imagined with a light cardigan, a pair of leather sandals and a gold necklace to go from the deckchair to a dinner on the port. The general atmosphere is as reminiscent of *La Piscine* by Jacques Deray as *Plein soleil* by René Clément, with these . A ready-made instructions for a summer of 2026 with a very confident Riviera aesthetic.
What is the Etam x Rouje collaboration?
This is a summer capsule that brings together the bathing expertise of Etam and the retro universe of Rouje, inspired by the Côte d’Azur of the 1960s, with a wardrobe designed for summer between beach and city.
What are the key designs of the Etam x Rouje jerseys?
The collection highlights a 50s-60s style textured gingham and Rouje’s emblematic floral prints, including a floral pattern on a black background evoking Italian actresses.
Can we wear the Etam x Rouje jerseys in town?
Yes, one-piece swimsuits were designed as hybrid pieces, to also be worn as bodysuits under floral dresses, with a cardigan or printed pants for summer evenings.
