The mystery surrounding Hailey Bieber’s favorite perfume has long fueled fan theories, just like her glossy manicures or her glowy complexion. In each appearance, the founder of Rhode embodies the clean girl aesthetic, with this discreet but present trail that intrigues as much as her looks.
Between two viral videos where she transforms a blush into a lipstick or applies her cream in a way used on TikTok, Internet users are scrutinizing the slightest clue about her favorite fragrance. We now know that it does not come from a luxury giant, but from a small French perfume house, still very confidential.
Hailey Bieber’s favorite perfume is an Ex Nihilo creation
The juice that almost never leaves Hailey Bieber’s neck is called Fleur Narcotique, an eau de parfum from the Parisian house Ex Nihilo, signed by perfumer Quentin Bisch and launched in 2014. Designed as a unisex perfume, the composition highlights a heart of jasmine, peony and orange blossom, placed on notes of bergamot, lychee and musk, with accents of peach and wood. transparencies and foam.
Ex Nihilo positions itself as a French niche house, far from the blockbusters of selective perfumery. His creations are sold in more limited quantities, in a few specialized boutiques and high-end department stores. Fleur Narcotique is in the range of around $200-300 per 50ml bottle, or close to $185-280 depending on the exchange rate, making it a clearly high-end treat.
Fleur Narcotique, a clean, unisex fragrance that intrigues
Olfactorily, Fleur Narcotique navigates between luminous floral and the sensation of freshly washed skin. Bergamot and lychee bring a juicy and sparkling side to the opening, quickly overtaken by a very modern bouquet of jasmine and peony. The musky and woody base creates this “clean” effect which fits perfectly with the image of bare, just hydrated skin, which Hailey Bieber likes.
This type of fragrance is part of the big trend of perfumes that smell clean, particularly sought after at the moment. They remain easy to wear, without fuss, while retaining a real personality. Many are reminiscent of comforting smells like cotton, frangipane or lavender, and become almost a protective ritual before going out, a way of feeling wrapped up and ready to face the day, regardless of the gender of the person wearing it.
How to wear Hailey Bieber’s favorite perfume every day
Fleur Narcotique will especially appeal to those who like discreet but sophisticated fragrances, more floral than gourmand. It can be found in some niche perfumeries and Ex Nihilo corners in department stores, where it is possible to test it on skin to appreciate its very gradual evolution, from an airy bouquet to an almost “second skin” musky trail. To prolong the clean effect, many choose to apply it to well-hydrated skin with a neutral lotion.
To get inspiration without necessarily falling for the bottle, the idea is to look for musky floral perfumes with a clean skin finish, rather than very sweet juices. We can look at compositions with jasmine, orange blossom and soft musks, or play layering with a fresh linen type mist under a more sophisticated perfume. The objective remains the same as that of Hailey Bieber: a clean, luminous trail, which accompanies the clean girl look without ever dominating it.
What is Hailey Bieber’s favorite perfume?
Hailey Bieber’s favorite perfume is Fleur Narcotique eau de parfum, a unisex floral creation from the Parisian house Ex Nihilo.
What French brand does Fleur Narcotique come from?
Fleur Narcotique is signed Ex Nihilo, a niche perfume house based in Paris, specializing in high-end compositions.
What does Ex Nihilo Fleur Narcotique perfume smell like?
Fleur Narcotique smells like a bouquet of jasmine, peony and orange blossom, enhanced with bergamot, lychee and peach, on a very clean musky and woody base.
Is Hailey Bieber’s perfume unisex?
Yes, Fleur Narcotique is presented as a unisex perfume and is worn by both women and men.
