The collection
H&M x Miffy comes at exactly the right time. The sunny days are returning, so are the desire for a picnic, and summer accessories are taking their place in our baskets. With his pastel stripes, vibrant colors and its ultra recognizable little rabbit, this H&M Home line has everything from childhood memories that we find with a totally assumed smile.
Miffy, as a reminder, is this little white rabbit imagined in 1955 by the Dutch illustrator
Dick Bruna. Minimalist, round, with its small straight ears and its face composed of a few black features, it has crossed the generations without losing its charm. It’s sweet, graphic, falsely naive and very recognizable. So yes, the collection is placed in the children’s universe. But honestly, we wonder why (we don’t know many four-year-olds who ask for a insulated bag).
The Miffy insulated bag, the practical little summer crush
The first favorite of this collection H&M x Miffy is clearly the insulated bag for $14.99. It is yellow, white, green and orange, with fresh stripes and the inscription “Miffy’s sunny beach club”. Just the name makes you want to buy some fresh fruit, a cold lemonade and head to the beach. Its format is compact, but really useful.
It measures 26 cm wide, 20 cm high and
16cm deep. It is carried with two handles and closes with a double zipper. Inside, the thermo-insulating lining keeps food and drinks cool. And this is where the “child” aspect becomes frankly questionable. Of course, it can be used for a family picnic. But it is also ultra practical for adults. At the beach, in the park, at the office or on the weekend, this insulated bag has the right vibe: useful, cute, not too big and visually nicer than a classic old tote bag.
The Miffy beach bag, the colorful piece that makes you want to book a train to the sea
Second favorite of the collection H&M x Miffy: the cotton twill beach bag for $19.99. There, we go up a notch in the truly desirable accessory. The model is available in several summer colors, including orange, white and light blue. It takes up the striped spirit of the collection, with a
Miffy pattern printed on the front and back. In terms of format, it has enough space for a whole day outside. The upper part measures 60 cm wide, the height reaches
38 cm and the depth of the bottom is 18 cm and a interior pocket.
The bag is in
100% cotton, with at least 25% recycled cotton in the total product weight. It is machine washable at 40 degrees, making it much more realistic for summer. Because a beach bag rarely ends up immaculate. Between sand, sunscreen and a poorly closed bottle, it’s better to be able to clean it without drama.
The Miffy cup with straw, the iced coffee accessory we didn’t think we wanted so much
The third new feature is the Miffy cup with straw. The model is recommended from 4 years old, of course. But let’s be honest: a cup with a domed lid, a striped straw and Miffy pattern is also exactly what you want for drinking an iced coffee on the terrace, a homemade matcha latte or a fresh juice on the train. It measures 7 inches tall, with a diameter of
9 cm at widest point. It is dishwasher safe, without use in the microwave, oven or freezer.
The cup exists in
Green,
blue,
yellow and
orange. Same energy for the beach bag. Everything is very sour candy, without falling into heavy kitsch. It’s regressive, yes. But in a good way.
Who is Miffy?
Miffy is a little white rabbit imagined in 1955 by the Dutch illustrator Dick Bruna. Its design is very simple, with two straight ears, two black eyes and a small cross-shaped mouth. It is precisely this minimalist silhouette that has made it cult. It evokes childhood, illustrated books, soft objects and vintage memories. With the collection
H&M x Miffy, this character returns in a colorful, summery version that is very easy to adopt, even when you are well beyond the age of the child’s bedroom.
What does the H&M x Miffy collection contain?
The collection
H&M x Miffy brings together many practical accessories for sunny days. The spirit is very beach, picnic and cold drinks and here are our favorites:
• A Yellow striped insulated bag, perfect for keeping a drink or snack cool.
• A Colorful cotton beach bag, with Miffy pattern and interior pocket.
• A tumbler with straw, available in green, blue, yellow and orange, perfect for iced coffees, fresh juices or homemade drinks.
Why does the H&M x Miffy collection appeal so much to adults?
Because it plays on two very strong desires: nostalgia and practice. Miffy speaks to a lot of adults, because the character has existed since the 1950s and is part of a tender, graphic and reassuring imagination. At the same time, the coins are really useful. The insulated bag is used for the beach or the office, the beach bag accompanies weekends in the sun, and the straw cup quickly becomes the iced coffee accessory that we didn’t think we wanted so much.
