In Beaune as in Chalon-sur-Saône, a new smell of sweet brioche has entered the city center. In this Burgundy already renowned for its wines and its cuisine, a name from Roanne is added to the gourmet landscape and is already getting the locals talking.
Maison Pralus, a family pastry and chocolate maker founded in Roanne, has chosen Beaune and Chalon-sur-Saône to continue its development along the gastronomy valley. With these two addresses, the brand now has 27 stores in France, including four in Burgundy, and finally brings its famous Praluline to local fans.
Maison Pralus: from Roanne to gourmet Burgundy
The story begins in 1948, with Auguste and Noëlie Pralus in Roanne. As his grandson Hugo Pralus tells it: , he explains to France 3 Bourgogne-Franche-Comté. The pralines sold alone then struggled to find their audience, until Auguste had an idea that became cult.
Hugo Pralus remembers: To this basis, the Meilleur Ouvrier de France added his gesture: The Praluline was born, and the recipe has not changed since.
Praluline: the cult brioche arrives in Beaune and Chalon-sur-Saône
In 1989, François Pralus took over the business, developed chocolate and opened several stores in Roannais. His son Hugo then pushes for Lyon: , he smiles. The strategy remains very geographical:
This expansion led to the arrival of Praluline in the heart of Beaune and Chalon-sur-Saône. The house assumes its positioning: And the objectives are clear for these new Burgundian addresses: , continues Hugo Pralus.
Pralus boutiques Beaune and Chalon: addresses, products and practical information
The Pralus de Beaune boutique is located at 2 rue Monge, in the historic center, while Chalon-sur-Saône welcomes the brand to 7 place de Beaune. The entire network represents nearly 200 employees: 6 to 10 employees per store, and around sixty at the Roanne factory, where chocolates and pralines are manufactured before being shipped daily to the 27 stores.
On the shelves, Praluline sits alongside great tasting chocolates from François Pralus (original bars, Pyramide des Tropiques, Bars Infernales, Carré de Café), but also homemade ice creams and sorbets in season. For those who order online, the house specifies that the Praluline is prepared every day in Roanne then frozen for shipping; the packaging also recalls: . Enough to extend the pleasure beyond Burgundy.
- Pralus Beaune: 2 rue Monge, 26th boutique of the House.
- Pralus Chalon-sur-Saône: 7 place de Beaune, 27th address in the network.
Where are the Pralus stores in Beaune and Chalon-sur-Saône?
The Pralus de Beaune boutique is located at 2 rue Monge, in the historic center. In Chalon-sur-Saône, the Maison chose 7 place de Beaune, in the heart of the shopping city center.
What is Praluline from Maison Pralus?
La Praluline is a pure butter brioche filled with crushed pink pralines, created from caramelized almonds and hazelnuts. Developed by Auguste Pralus in the 1950s, its texture close to puff pastry and its recipe have remained unchanged.
How to order a Praluline if you don’t live in Burgundy?
Praluline can be purchased in the 27 Pralus stores in France, but also ordered online. For shipping, it is frozen on the day of manufacture in order to preserve its freshness, with the words “Product already frozen, do not refreeze”.
