Paris: this hidden vintage boutique has become the HQ of influencers

By wandering through crowded Parisian thrift stores, many thought they had covered the right addresses. However, a small boutique in the Marais is currently making fashion girls’ stories crazy. An address still almost secret.

This is Serica, a vintage boutique launched in 2025 by designer Marianne Kapusta. First online, the brand set up shop this summer at 4 rue du Forez, in Paris, and is already attracting French models and influencers.

Serica, new confidential vintage boutique in the Marais

After studying at the Istituto Marangoni and a stint at JW Anderson’s creative studio, Marianne Kapusta officially created her second-hand business on June 14, 2025. She imagines Serica as a house dedicated to ephemeral events.

Its curation is reminiscent of a fashion editor’s wardrobe: Vivienne Westwood, Miu Miu, Chloé, Comme des Garçons and Vaquera pieces, chosen one by one. The objective remains to offer already worn designer products at prices announced as more accessible.

A hybrid concept between designer vintage and in-house collections

Serica doesn’t just sell vintage. The brand also develops its own collections, made from dormant stocks from luxury houses and manufactured in a Parisian workshop, to limit textile waste without renouncing creativity.

The result is clean, colorful, very feminine lines. Among the key pieces are capri pants, omnipresent in recent seasons, and a top with an American neckline, a plunging neckline and a flattering open back.

A Serica pop-up in Paris not to be missed this summer

For summer 2026, the designer has installed a pop-up at 4 rue du Forez, in the heart of Marais. According to the brand’s information, the store is open from April 7 to July 4, every day, with a limited number of pieces on racks.

The space remains deliberately intimate, run by an entirely female team. Sri Lankan model Padani embodies the brand’s image and participates in the selections, while the Nawel Consulting agency manages communication and public relations to extend the online adventure around Serica vintage boutique Paris.

Where is the Serica boutique in Paris?

The Serica pop-up store is located at 4 rue du Forez, in the 3rd arrondissement of Paris, in the heart of the Marais.

How long is the Serica vintage store open?

The Serica pop-up is announced as open from April 7 to July 4, before then focusing on online sales.

What is the fashion concept of Serica, a vintage boutique in Paris?

Serica combines a curation of vintage designer pieces and in-house collections made from dormant stocks from luxury houses, made in Paris.

What brands and pieces can be found at Serica vintage boutique?

The selection highlights clothes by Vivienne Westwood, Miu Miu, Chloé, Comme des Garçons and Vaquera, alongside Serica creations such as capri pants or a top with an American neckline.