In front of the perfume aisles, many still hesitate between flashy new products and cult bottles passed down from generation to generation. In 2025, the French have already decided, and their online research draws a very clear portrait of what they really like to wear or give, from ultra-feminine floral bouquets to more enveloping gourmand trails. It’s impossible to guess this top just by looking at the windows.
It is the Idealo price comparison site and application which reveals the ranking of the most requested perfumes since the start of 2025. Its study highlights a real return to the forefront of great classics like , or even , highly sought after since the start of the 2025 school year, while leaving room for more recent creations. And at the heart of these trends, ten feminine fragrances clearly stand out.
The top 10 favorite perfumes of French women in 2025
In this Idealo ranking, these are the 10 women’s perfumes most requested by French consumers since the start of 2025. There we find both ultra-known icons and more recent signatures, with one thing in common: very elaborate olfactory pyramids, where flowers, vanilla or even patchouli often play the leading roles.
- by Lancôme: a great gourmet floral that combines jasmine and iris with very sweet accents of praline and vanilla, for a warm and enveloping trail.
- by Yves Saint Laurent: a fresh lavender twisted by the sensuality of orange blossom, placed on a warmer vanilla base for a very modern contrast.
- of Reminiscence: patchouli is highlighted in all its strength, softened by woody and spicy nuances which give it depth without hardening it.
- by Clinique: a very unique blend of floral, herbaceous and spicy notes, with an assertive character, recognizable among thousands.
- by Billie Eilish: a composition with floral and gourmet accents, designed like a sweet cocoon that remains easy to wear every day.
- by Dior: an opulent floral bouquet where jasmine, rose and ylang-ylang intersect, for a luminous and very classic femininity.
- by Chanel: the iconic alliance of white flowers and aldehydes, for a soapy and sophisticated skin effect at the same time.
- by Carolina Herrera: a sensual accord built around jasmine, enhanced by cocoa and tonka bean for a more delicious side.
- by Cacharel: a very addictive retro signature, which combines vanilla, white flowers and red fruits.
- by Giorgio Armani: the freshness of blackcurrant at the top, then a more vanilla sweetness and a base of patchouli wood to structure the whole.
This top 10 shows to what extent French women remain attached to big houses and recognizable scents: Chanel, Dior, Lancôme, Yves Saint Laurent, Armani and Cacharel rub shoulders without difficulty. We also read a marked taste for floral and vanilla accords, often enriched with patchouli or woody notes, while more recent proposals like bring a pop and gourmet touch to this very coded landscape.
The French’s favorite men’s perfumes in 2025
On the men’s side, Idealo reports that Emporio Armani’s Stronger With You Intensely perfume tops the ranking, followed by Dior and Dior. These three references, already well established on the shelves, confirm that in 2025 men in France will still favor powerful but sophisticated scents, designed to leave a lasting imprint without losing elegance.
This loyalty to great successes recalls the career of creators like Francis Kurkdjian, who signed the men’s perfume for Jean Paul Gaultier with a mint and lavender accord on a vanilla and spicy base, before opening his own tailor-made perfume workshop in 2001. Between mass creations and more artisanal compositions, he showed how a perfume can become a true way of telling the story of its era. The men’s references at the top of the 2025 ranking are part of this line of fragrances which go beyond a simple accessory to become a signature.
How to choose your perfume in this 2025 ranking
To find your perfume in this top 10, the easiest way is to start from your favorite olfactory families. If you like gourmet florals, with its iris-jasmine duo and its praline-vanilla notes, or, also focusing on a sweet and comforting register, should speak to you. If you prefer brighter and more elegant florals, turn to its sumptuous bouquet or the very iconic, more soapy and powdery. Fans of trails with a strong character will naturally go towards Reminiscence or towards , with an assertive temperament, almost essential for those who like perfumes with a strong personality.
For a gift, focus on safe values like , , or limits the risk, while or will appeal more to those who like more sensual or slightly retro signatures. The ideal is to test these juices on the skin, letting them evolve for a few hours to see how they blend with your own scent. On the men’s side, the best-sellers are , and each offer a different interpretation of the assertive masculine scent, to be discovered in store or via travel formats before making a decision.
