We thought Instagram saturated with formatted content, of images that parade without leaving any trace. And then, without warning, a photo. A silhouette. A name. In a few hours, the feed was thrilled, the notifications crackled. Anne Hathaway had just posted something. And this something had a familiar perfume, like a credits that we have never really forgotten.
A wink skillfully orchestrated following the cult film
Officially, nothing has yet been turned. A pre-production meeting in Disney studios would have even taken place in June. At the maneuver: producer Wendy Finerman, already behind the first opus, and who would have convinced Lauren Weisberger, the author of the original novel, to further involve her literary consequences, in particular Revenge in Prada.
The photo that now goes around the networks shows Hathaway in a resolutely proud, head high posture, seeming to lead a team of stylists. Far from the clumsy assistant of his beginnings, the character seems to have taken the reins. Is it an improvised teaser or a real shot from the future shooting? No official confirmation for the moment, but fans are already seeing the promise of a triumphant return.
And this is not the first time that a fashion wink has been reclaiming the machine. Last March, Hathaway was displayed in Total Look Prada during the Met Gala, wearing and made up in a very “Miranda” style, which had already triggered a wave of speculation. This time, the rehearsal is too obvious to be ignored.
What we know (already) about the Le Diable project dresses in Prada 2
The devil’s return dresses in Prada is not limited to a well -oiled marketing operation. According to information from several American media, a scenario is being written. The story would take place in a post-pandemic context, where fashion journalism must deal with influencers, algorithms and free fall budgets.
Meryl Streep resumes her role as Miranda Priestly, now faced with the transformation of her empire in the face of an Andy Sachs which has become rival. Emily Bluntfor its part, would have given its agreement in principle to camp again the irresistible Emily Charlton, now at the head of a London creation studio. Nothing official, but everything seems to converge on an original cast meeting.
An advertisement strategy in storytelling mode
This coup de Com ‘carefully disguised as a stylish appearance says a lot about the new Hollywood storytelling. At a time when the trailers are no longer enough, the studios rely on the looks, the stolen silhouettes, the rumors skilfully distilled to raise the pressure.
And who better than Anne Hathaway to embody this new strategy? At 42, the actress navigates with finesse between nostalgia and modernity. She knows what her audience wants: a thrill of past, a dose of glamor, and the fleeting illusion that the world of luxury is always within the reach of dreams.
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FAQ: The Devil dresses in Prada
1. Who are the main actresses of the film?
Meryl Streep embodies the merciless Miranda Priestly, while Anne Hathaway plays Andrea Sachs, a young graduate dive in spite of herself in the world of New York fashion.
2. Is the film taken from a true story?
The script is adapted from the eponymous novel by Lauren Weisberger, inspired by his personal experience as an assistant at Vogue, in the service of Anna Wintour.
3. Why did the film costumes become cult?
With more than a million dollars of haute couture clothing on the screen, the film marked the spirits thanks to iconic looks signed Chanel, Valentino, or Prada, of course.
4. What is the most memorable scene in the film?
The scene of the “Blue Pull” where Miranda dismantles the carelessness of Andy’s clothing has become emblematic for his accuracy and chilling irony on the fashion industry.
5. Is a suite in the film planned?
Yes, a suite is currently in development. The project brings together the main actors in the first film and should explore the evolution of their characters in a deeply transformed fashion world.
Photo credit: @20th Century Fox
