Paris is a city where fashion and the art of living intertwine on every street corner. This summer, the capital hosts a new experience signed Pucciwhich jostles the codes of chic on the famous left bank. Between Parisian tradition and Italian breath, the Florentine house breathes a wind of freshness and color in an emblematic place in the neighborhood.
A Parisian bar sublimated by the Pucci signature
This project was materialized at the Red Cross barmythical establishment located a stone’s throw from the cheap, the beating heart of Saint-Germain-des-Prés. For this occasion, Pucci transformed the terrace In a real sanctuary of style and colors, faithful to his identity. The decor, both graphic and bright, invites a summer break full of charm and lightness.
The atmosphere is unique: the details, carefully thought out, reveal the modernity and the fantasy that characterize the Italian house. A visual and sensory experience that transports visitors far from Parisian agitation, around an Italian summer.
The perfect address for an afterwork in the colors of the Marmo
It is from June 1 and until July 30 May Pucci officially take possession of the terrace of the Red Cross bar. The brand dresses the space of its emblematic print Marmorevisited this season in a lively and bright coral, available on the cushions, parasols and accessories of the place.
This initiative is a continuation of the last Pucci campaign, carried by the Muse Bibi Breslin, which highlights this reinvented iconic print. This chromatic immersion promises to make a sensation all summer, offering a perfect decor for Parisians and visitors looking for a festive and stylish moment.
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A colorful inauguration evening
To launch this takeoverPucci organized a aperitivo exclusive on June 4, orchestrated by Camille Miceli, Artistic director of the house. Around a coach set, guests, artists and friends of the brand shared an evening punctuated by the Spritz, music and ephemeral tattoos inspired by the motif Marmo.
This celebration reflects the free and joyful spirit of Pucci, A brand that knows how to combine elegance and conviviality with naturalness. The terrace, now a summer hotspot, offers an enchanted parenthesis where style, culture and pleasure mix.
The essential address of summer 2025
Installed a few steps from the cheap, this ephemeral terrace marks a new step in Pucci’s strategy to strengthen its presence in Paris. More than a simple meeting place, she embodies a real sensory experience, where the art of living in Italian meets Parisian effervescence.
This summer, the Red Cross bar version Pucci promises to become the ideal spot for an afterwork chic, A relaxing break or a moment of sharing with friends. A perfect opportunity to soak up the colorful and sophisticated universe of a mythical house that makes a wind of novelty blow on the left bank.
Photo credit: Pucci
