An icy wind is blowing across the beauty planet. After the tanned skin of summer, it’s time for a frosty complexion, rosy cheeks and crystalline highlights. The cold inspires a new wave of makeup: icy makeup. This trend, directly inherited from the end-of-year catwalks and boosted by TikTok filters, makes cold skin and frosty textures shine. It comes back every winter, but this season, it has become a must-have.
The snow is coming, and your makeup deserves to be up to par
An icy wind is blowing across the beauty planet. After the tanned skin of summer, it’s time for a frosty complexion, rosy cheeks and crystalline highlights. The cold inspires a new wave of makeup: icy makeup. This trend, directly inherited from the end-of-year catwalks and boosted by TikTok filters, makes cold skin and frosty textures shine. It comes back every winter, but this season, it has become a must-have.
To succeed, there is no need to transform your kit into an igloo. Four well-chosen products are enough to create this elegant and irresistible fleece effect. Here is a selection ready to make you melt.

Huda Beauty: the candy pink blush that wakes up the complexion
No icy makeup without a touch of rosiness to the cheeks, in an unusual but flattering shade. Huda Beauty’s Blush Filter, in its Ube Cream version, is a revelation. Its liquid texture is applied with a finger, brush or sponge, and offers a velvety finish, subtle but intense, with this pinkish nuance which evokes cold without freezing the features. In addition to reviving the complexion, it adds this almost magical, magical touch to makeup.
Sephora Collection: a glossy palette for vibrant eyes
For the eyes, it’s the light that does everything. And here, the Moving Lights eye palette – Vibrant Lights from Sephora Collection shines in every sense of the word. Its iridescent, bluish, silver and opalescent shadows are designed to reflect winter light. In a halo on the mobile eyelid or concentrated in the inner corner, they transform the look into a hypnotic flake. Each color seems to have captured a sparkle of frost, and their silky texture ensures intense makeup without material effect.
Sephora Collection: a nude pencil to gently structure
So that your icy makeup doesn’t go in all directions, you have to structure it. The 8HR Colorful Lip Liner lip pencil – shade 02 Soft Suede is your best ally. This warm nude perfectly balances the cool tones of the rest of the face. It reshapes the mouth without hardening it, prevents gloss spillage, and ensures long-lasting hold. A discreet but smart essential, which makes all the difference when temperatures drop.
Cénée: the crystalline lip oil that dresses without setting
Frozen lips, very little for you. What you need is a product that nourishes, colors, and above all, shines like a frozen expanse in the sun. Cénée lip oil in shade R07 – Crystalline Rose succeeds in this triple challenge. Its light texture merges with the lips and its transparent pink tint gives a natural glazed effect. Perfect alone or as a top coat over a pencil, it is a chic and easy winter asset.
Adopt the icy makeup trend with style and subtlety
No need for a radical transformation or dozens of products to display a successful frosted look. A few well-placed touches, a play of textures, and a harmony of cold tones are enough to capture the spirit of winter. With these four products, you can create polar makeup that is easy to wear, flattering and resolutely in tune with the times. Your complexion may not be the only one to make you shiver.
FAQ: Icy makeup and product selection
1. How to easily adopt the icy makeup trend without having a too cold complexion?
By focusing on light textures and well-balanced cool shades, like a melted lilac blush (Huda Beauty Ube Cream) and a dewy lip oil (Cénée R07), you can create a subtle frosted effect without freezing your face.
2. What is special about Huda Beauty Ube Cream blush in a glossy look?
Its lilac shade brings an original and magical touch to the complexion, while remaining flexible. It offers a fluid texture, easy to blend, ideal for creating a cold effect without a mask effect.
3. Is the Sephora Moving Lights palette suitable for all skin tones?
Yes, its luminous shadows with silver, bluish and holographic reflections adapt well to all skin tones, particularly if you apply them in targeted touches (inner corner of the eye, mobile eyelid).
4. Why use a lip oil like that of Cénée rather than a gloss?
Cénée oil tint R07 deeply moisturizes while providing a natural glazed effect. Unlike a classic gloss, it is non-sticky and offers a more refined and comfortable finish.
5. Won’t Sephora Collection’s Soft Suede Lip Pencil break the frosted effect?
No, its warm nude shade on the contrary balances the look by providing a soft structure to the mouth. It allows you to define the lips without contrasting with the lightness of the icy makeup.
Photo credit: @pinterest