A cream deodorant rated 100/100 on Yuka which uses diatom powder, an ancient natural insecticide, rather than the classic aluminum salts: the combo is intriguing. Behind this minimalist formula lies a new wave of natural deodorants. And a few questions, of course.
Because demand is exploding: another natural, organic and vegan deodorant, also rated 100/100 on Yuka, sells one copy every minute in Europe. Between concerns related to aluminum salts and the quest for transparency, this diatom powder deodorant arrives at the right time.
A deodorant with diatomaceous powder rated 100/100 on Yuka
At the heart of the formula, the brand has chosen a short composition without aluminum salts or alcohol. The cream texture melts into the skin and leaves a quick dry finish, allowing you to dress without white marks or a sticky feeling.
To control odors, the formula combines diatomaceous earth powder and zinc. The first acts like a sponge that captures excess sweat without blocking perspiration, the second creates an antibacterial shield that neutralizes odors. A combination which allowed Yuka to obtain a score of 100/100.
Diatom powder: an old insecticide that has become a clean beauty active
Known as diatomaceous earth or powder, this raw material comes from fossil residues of diatoms and algae. Used for almost a century in Asia as a natural insecticide, it is used in deodorants for its ability to neutralize body odors while remaining harmless in a cosmetic product.
Diatomaceous earth is of interest to laboratories mainly for its absorbent power. This drying agent can absorb up to one time its weight in moisture, act as a deodorizer without irritating, and serve as a gentle alternative to baking soda for sensitive underarms. It is already found in several deodorants, such as Laino ($11.10), Etiaxil ($8.10) or La Rosée ($10.90).
Replace aluminum salts with diatomaceous earth on a daily basis
Antiperspirants with aluminum salts reduce the flow of perspiration at the level of the sweat glands, which leaves the skin drier but is of concern to more and more consumers. A natural deodorant with diatomaceous earth powder lets the body sweat while absorbing moisture and limiting bacteria with zinc, to keep the underarms comfortable.
For those who want to switch to this type of formula, there may be an adaptation period, while the skin gets used to the absence of synthetic components. The success of natural deodorants, such as this 48-hour effective deodorant, a copy of which is sold every minute in Europe, shows that many people consider the equation of effectiveness, comfort and clean composition to be a winning one.
Is diatomaceous earth safe?
Yes, it is a 100% natural, inert and non-irritating mineral active ingredient.
Does it replace aluminum salts?
It does not prevent sweating, but absorbs sweat and odors.
Who is this Yuka 100/100 natural deodorant for?
For sensitive skin and those who want a deodorant without aluminum salts.
