On TikTok, videos where we perfume ourselves like a soft marshmallow have millions of views. As the holidays approach, requests for ultra-sweet perfumes are exploding on #PerfumeTok and #marshmallowperfume. The networks are showing a new obsession with a sweet, milky note, which promises immediate sweetness.
According to beauty trend analysis firm Spate, searches related to marshmallow perfume jumped +266.4% in one year, across all platforms. This note, long associated with childhood memories, is now in the hearts of hairdressers as the most fashionable gourmet fragrance of the season.
Why is marshmallow flavor so appealing at the end of the year?
On Instagram too, content dedicated to marshmallow perfume alternates pastel bottles and clouds of spray filmed in slow motion. Between two nail art videos, the designers talk about cuddly perfume, dessert scents, and olfactory comfort for winter.
This success is as much about the nose as it is about the mind. Soft, regressive, absolutely comforting, marshmallow activates pleasure mechanisms close to sugar, without the calories. Milky, airy, never cloying, it offers a sweet, enveloping indulgence, which fits the desire for more intimate emotions.
What marshmallow perfume really smells like
Marshmallow perfume doesn’t just smell like pink candy. Its base is often based on vanilla, supported by orange blossom, tonka bean or white musk. Caramel, cocoa or coconut can reinforce the melting side, while transparent notes lighten the whole.
In this vein, dsm-firmenich launched the Cloud Dancer collection, inspired by a Pantone white designed to bring calm; the flagship perfume, signed by perfumer Coralie Spicher, brings together white patchouli, coconut and Clearwood Prisma for a trail that is both soothing and expressive. , she told the media Premium Beauty News, echoing the neuroscientific emotiOn program and the emotiCode focus tool.
How to adopt marshmallow scent without being nauseated
Good news, this family is easily modulated. Houses already offer marshmallow in dense eau de parfum, light body mist or scented body cream, which fits with the current desire for accessible gourmet perfume.
To avoid the overly sweet effect, everything comes down to the dosage and combinations:
- Spray a little, on the pulse points, from a good distance.
- Layer a marshmallow scented mist with a drier vanilla or musky scent.
Because ultimately, the marshmallow can remain a discreet cloud as well as a real olfactory dessert.
What is the hottest marshmallow flavor right now?
No reference is really necessary; Internet users mainly type “marshmallow perfume” to find a sweet scent, rather than a specific bottle.
Is a marshmallow flavor necessarily very sweet?
Not necessarily: well constructed, it remains milky, airy, never cloying, thanks to transparent notes and musky or floral accords.
Who is marshmallow perfume for?
It appeals to both teenagers and adults, thanks to its regressive side and its cocooning side, ideal for winter.
