On the streets of London, passers-by may have had a feeling of déjà vu when they came across Kate Moss with a large leather bag carried carelessly in the crook of her arm. The discreet logo is very current, as is the silhouette, but the look immediately recalls the 2010s. We think we see an old photo taken from a paparazzi line.
In reality, 2026 marks a shocking double anniversary for Loewe: the house is celebrating its 180th anniversary and bringing back to the forefront its cult bag, the, reinvented for the spring-summer 2026 fashion show by Jack McCollough and Lazaro Hernandez. And the first to validate it is none other than Kate Moss, who actually never really put it away.
From the Amazona to the Loewe Amazona 180 bag, Kate Moss’s fetish
The appeared in 1975, designed as a large soft bag inspired by the warriors of Greek mythology. For decades, it remained a house classic, but it was in the 2000s and 2010s that it became truly iconic, hanging on the arms of superstars.
Aesthetic leader, Kate Moss embraces it with her leopard coats and spectacular furs. She is regularly seen going out in London with this model, worn low, almost nonchalantly. Nearly fifteen years later, the same bag, brought up to date, returns to his wardrobe without losing an ounce of its aura.
In 2026, Kate Moss propels the Amazona 180 bag to the rank of star bag
For Loewe’s 180th anniversary, Jack McCollough and Lazaro Hernandez revisit the historic model in , already spotted on Bella Hadid before landing on the arm of Kate Moss. The shape becomes more flexible, the single handle makes it easier to carry, the front opens widely, in the spirit of “pickpocket” bags that have become fashion obsessions.
Positioned as it-bag 2026, this chic workwear bag is available in smooth or textured leathers, often in camel, black or chocolate shades. Its price generally varies between $2,000 and $4,000 depending on the size and finishes, which does not hold back neither it-girls nor collectors of iconic bags.
How to wear the Amazona 180 bag Kate Moss style in 2026
In the neighborhoods of Mayfair and Marylebone, Kate Moss was photographed with the carry open, stuck in the crook of the arm. She pairs it with skinny jeans, camel leather boots, a khaki parka and a big scarf. The combo is reminiscent of her street looks from the 2010s, but updated with this very 2026 signature bag.
Another appearance in London: for a photoshoot with Loewe, the model wore a denim midi skirt, a midnight blue silk blouse and black low-heeled sandals. On the ears, mini gold hoop earrings, black glasses on the nose and, again, the one from the spring-summer 2026 collection, again worn open. The bag gives relief to this skirt, long considered too demure and accompanies the more boho-chic turn of Kate Moss. To get inspiration without blowing your budget, just find these key codes: large soft bag with single handle, smooth leather in a classic shade and worn on the arm or in the hand, slightly ajar.
What is the Loewe Amazona 180 bag worn by Kate Moss?
The Amazona 180 is the updated version of the Amazona bag launched in 1975 by Loewe. Presented at the spring-summer 2026 fashion show, it retains the original flexible format, but with a single handle and a more pronounced front opening, designed for city and office use.
Since when has Kate Moss been wearing the Loewe Amazona bag?
Kate Moss was often photographed with the Amazona bag in the 2010s, which she paired with her sleaze indie looks. Nearly fifteen years later, it takes up the same idea in 2026 with the Amazona 180 version, confirming its loyalty to this model.
How much does the Loewe Amazona 180 bag cost?
Fashion selections dedicated to the Amazona 180 generally place its price between $2,000 and $4,000, depending on the size chosen and the finishes. This positioning clearly places it in the category of iconic luxury bags.
How to copy Kate Moss’ style with the Amazona 180 bag?
For a Kate Moss look, you can wear skinny jeans, camel high boots and a khaki parka, or a denim midi skirt with a silk blouse and kitten heels. A large, soft leather bag, worn on the arm or in the hand, easily recreates this silhouette even with a more affordable model.
