On TikTok and Instagram, rolls of makis spring out of cardboard cylinders that are pushed like ice cream, logo in full view, sidewalk as backdrop.
These videos are intriguing: they are sushi in tubes, born in New York at the end of 2025 and already present in Paris, Nice, Toulouse or Dijon, the new food fad of 2026.
Sushi in a tube: how exactly does it work?
The principle: a long maki or California roll, pre-cut into ten pieces, is squeezed into a cardboard tube. A small tube of soy sauce, hung on the side, then serves as a pusher once inserted under the cylinder.
We take out the sauce, we open it, we pour it, we close it, then we push from the bottom to make the pieces rise. No need for chopsticks or a plate, and the risk of staining your coat remains limited.
From New York to Dijon: the viral rise of push pop sushi
In New York, the Suka Sushi address launched the format with a tube of ten pieces sold between 15 and 17 dollars, or approximately 14 to 16 $. Designed for video, the packaging quickly invaded TikTok and Instagram.
In Dijon, SushiTube opened on June 3 on rue Piron and sold 400 tubes on the first day. “”, smiles Aniss Aïdi, who adds: “”, reports France 3 Bourgogne-Franche-Comté. Yanis Severin explains: “”. When he returned, he repeated to himself: “”. He summarizes his project with a simple formula: “Then he assures: “and sees in the concept a promise: “”.
Where to taste tube sushi in France and for what price?
In France, we already find this format at C’Roll Sushi in Paris, SushiTube in Dijon, Mas Sushi in Nice and Washoku Blagnac near Toulouse, with tubes between $9 and $16.
The recipes remain classic but well executed, with ten pieces per tube. For an average appetite, one tube may be enough; for those with a sweet tooth, two tubes quickly add up to the bill.
What is sushi in a tube?
A pre-cut maki slipped into a push-up tube with sauce.
How much does a tube cost?
In France, a tube of ten pieces costs around $9 to $16.
Where to find sushi in a tube?
In 2026, we will find them in Paris, Dijon, Nice and the Toulouse metropolis.
