This new fruity floral scent signed Lancôme promises to be the best-school best-seller

When Lancôme launches a new perfume, the world of beauty retains its breath. This time, the French house transports us directly under the Mediterranean sun with a radiant fragrance, thought as a good humor shoot. Developed by a prestigious nose trio – Dominique Ropion, Carlos Benaïm and Fabrice Pellegrin – O Zenith does not just feel good: he promises a real emotional boost.

Inspiration comes straight from the sunny fields of the Domaine de la Rose à Grasse, where the house cultivates its flagship ingredients. In this juice, absolute jasmine rubs shoulders with an exotic agreement of Monoi, instantly evoking the holidays and the skin heated by the sun. A floral and fruity alliance which does not go unnoticed, and which already seduces the amateurs of positive scents.

A Lancôme fragrance that lights up the day

O Zenith is not just a scent, it is a concentrate of joy. Thanks to the program Science of Wellness D’IFF, the composition has been studied to trigger positive emotional reactions.

The result? 81 % of women who have tested the fragrance claim that it has given them a feeling of happiness, and 79 % say that it has improved their mood. Figures that confirm its ambition: to become a daily feel-good ritual.

A bottle that celebrates summer all year round

Impossible not to dwell on the bottle, a real object of desire. Refined, vibrant, engraved with the iconic motif of the Agora rose, he captures light as if to better reflect the solar energy of his juice.

On a hairdresser or in a handbag, he alone embodies this promise of sun at hand, even when temperatures drop.

The new perfume gesture of the start of the school year

Launched just before fall, O Zenith stands out as the perfume that extends summer. Ideal for those who want to keep this summer energy in their daily lives, it is worn in both day and evening, leaving behind a floral and warm wake that leaves no one indifferent.

FAQ – All about the perfume for women

1. How to choose a perfume for women adapted to my personality?
The choice of a perfume depends on your tastes, your style and the opportunities. Floral scents are suitable for romantic people, fruity with dynamic temperaments, and wood with sophisticated characters. Test several fragrances on your skin before buying.

2. What is the difference between perfume and eau de toilette?
Eau de parfum contains more aromatic concentrate (15-20%) than eau de toilette (8-12%), which makes it more durable and intense. Eau de toilette is ideal for light daily use.

3. How to make a perfume last all day?
Apply the perfume to the hot dots of the body (wrists, neck, behind the ears) and hydrate the front skin. Avoid rubbing your wrists after application so as not to alter the olfactory notes.

4. What are the trendy perfumes for women in 2025?
This year, fruity floral scents, solar notes and gourmet compositions are particularly popular. The fresh and sparkling fragrances are ideal for the start of the school year and the Indian summer.

5. How to properly keep a perfume so that it does not degrade?
Keep your scent out of light and heat, preferably in a cupboard or a box. Avoid temperature changes and always close the bottle to preserve its composition.

Photo credit: LANCOME