In Copenhagen, a simple rubber flip-flop perched on a thin heel stole the spotlight from dresses. For the first time, Havaianas is transposing its iconic beach shoe into a catwalk model.
Heeled flip-flops had already invaded the catwalks, to the point of being consecrated, writes WWD. Hailey Bieber, Kaia Gerber and Lily Collins have adopted them, but the arrival of the Brazilian giant promises to generalize this trend.
Havaianas heeled flip-flops on the Studio Constance runway
The setting: the Studio Constance spring summer show, during Copenhagen Fashion Week. On this minimalist Scandi catwalk, models paraded in grass green, white or black heeled flip-flops, contrasting with refined silhouettes.
Havaianas calls this heeled flip-flop Havaianas Kitten Heels, with a rubber sole inspired by the flat model and a moderate thin heel. Maria Fernanda Albuquerque speaks of, explains the vice president of global marketing. The brand assures that marketing has not yet started.
A carefully designed presentation for Havaianas heeled flip-flops
The launch followed a two-act storyline, reports Creapills. Teasing on Instagram with the promise of a new silhouette faithful to Brazilian roots, then revealed at the Studio Constance fashion show, where the heeled flip-flop appeared 25 times on the catwalk.
In Copenhagen, influencers Livia Nunes and Emili Sindlev immediately adopted Havaianas heeled flip-flops in their everyday looks. Scandi Girls see them as a comfortable alternative to classic sandals, and Instagram posts are multiplying, establishing the pair as their announced summer obsession.
How Havaianas heeled flip-flops confirm the trend
The heeled flip-flop is essential elsewhere. The Guardian describes it as a and judges that . Harper’s Bazaar sees one that brings this famous effect as soon as she leaves the beach.
This shoe is said to be comfortable, with a discreet height, neither intimidating nor too restrictive, ideal for the city. Fashion editors already associate it with a short flowing dress, a long version or Bermuda shorts in high-waisted denim and a tucked-in shirt, as Marie France notes. Many see it less as a fad and more as a summer basic.
Are Havaianas heeled flip flops on sale yet?
No, this model is not yet marketed and remains teased via a wish list on Instagram.
Why are Havaianas heeled flip flops the talk of the town?
Because they mark the arrival of Havaianas on a shoe favored by designers and street style.
How to wear Havaianas heeled flip flops?
The looks seen in Copenhagen combine them with flowing dresses or high-waisted denim Bermuda shorts, for a chic but relaxed look.
Sources
- Marie France
“Havaianas: unveiled during Copenhagen Fashion Week, this pair of heeled flip-flops received all the votes”
