On Instagram, a simple selfie of Kourtney Kardashian was enough to reignite our desire for XXL blow-drying. In the photo, the star displays puffy, luminous hair, very 70’s, which evokes the Parisian Saint Laurent style. A name is circulating everywhere under the post: the YSL haircut.
Behind this look, we find star hairstylist Dimitris Giannetos, followed by 1.2 million subscribers, known for imagining the Kardashian sisters’ most daring hairstyles. He named this beauty treatment, in a nod to the Saint Laurent aesthetic and its assertive femininity.
YSL haircut: the return of the voluminous 70’s Saint Laurent style blow-dry
The YSL haircut, despite its name, is not a new structured cut but rather a blow-dry style. The lengths remain present, often mid-length to long, with a slight gradient around the face to create a natural fall. The spirit is retro, between muses of the 70s and femme fatale Saint Laurent.
It’s all about volume and movement. The blow-dry is ample from the roots, the strands move away from the face in shiny waves. The material remains supple, airy, far from overly defined curls and ultra-stiff straightening. Bardot or curtain bangs complete the picture and accentuate the 70’s vibe.
How to recognize the YSL haircut on Instagram and among the stars
In the photos circulating, the hair frames the face in the form of a curtain, with bangs that part naturally in the center. The lengths, sometimes thickened by extensions, are worked in blown layers. The result gives this fluffy and chic effect that we immediately associate with the 70s.
On Kourtney Kardashian, this brushing is often combined with aviator glasses and an oversized suit, in a very Saint Laurent house spirit. And then the YSL haircut is also identified by movement: when the head moves, the locks follow with bounce, without remaining frozen. This style works well to camouflage growing bangs.
Adopt the YSL haircut: at the hairdresser or at home blow-dry
In the salon, the ideal is to show a few visuals saved on your phone: Dimitris Giannetos’ post, a photo of Kourtney Kardashian, or references to Farrah Fawcett hairstyles. Ask for preserved lengths, a slight gradient around the face and soft curtain bangs. Insist on a voluminous 70’s blow-dry, not on a very short or very graphic cut.
At home, everything happens during drying. To recreate the YSL haircut, rely on careful preparation and a few key actions:
- On damp hair, apply a light volumizing treatment to the roots and a flexible styling cream to the lengths.
- Blow dry with a medium or large round brush, loosening the roots, then form some waves outwards and set with a light mist.
What is the YSL haircut?
A very voluminous 70’s blow-dry, done on long, slightly layered hair.
For which hair types is the YSL haircut recommended?
It especially enhances mid-length or long hair with a minimum of thickness.
How to do a YSL haircut at home?
Prepare the roots with a volumizing treatment, dry with a round brush, then create some large waves.
