We found the product that makes the lips plump of the Victoria’s Secret Angels

It’s neither an extravagant hairstyle nor an unusual outfit. It’s more discreet, more magnetic. A mouth. Luscious, shiny, perfect. And she owes it all to a well-kept makeup combo… until now.

The context: strong return of the show and highlighting of the mouth

In New York, the Victoria’s Secret Fashion Show 2025 marked a turning point. Adam Selman, creative director of the show, wanted the models to shine without artifice, to be themselves, radiant but authentic. It is with this in mind that each element of the beauty look has been designed. The lips, often relegated to the background in this type of show, have this time been elevated to the rank of visual signature.

Say goodbye to saturated matte reds. Here, everything is in the detail: the outline, the light, the volume. Pat McGrath relied on a simple but devilishly effective technique: the lip pencil + gloss combo. But be careful, not just any ones.

The lipstick combo orchestrated by Pat McGrath

To structure the lips, two shades of pencils were used according to the models’ complexions: a soft pinkish nude and a neutral brown. This delicately blended contour allows you to redraw the mouth without a frozen effect. Next comes the star of the look: an ultra-shiny gloss in an iridescent nude shade, called “Earth Angel”.

This gloss offers a shimmering, almost wet finish that captures the spotlight with every movement. The effect is immediate: the lips appear fuller, younger, more alive. All without ever falling into excess or caricature.

Backstage, the makeup artist even confided that she sometimes liked to add a touch of shimmering gloss to the center of the lips, just before bringing the models on stage. A little extra that makes all the difference to the image.

Why this look works and how to recreate it at home

What makes this mouth so successful is first of all the subtlety. The pencil is not there to draw an exaggerated mouth, but to give it structure. It acts as a discreet but essential foundation. The gloss brings modernity, freshness, light.

Reproducing this look at home is easier than it seems:

• Trace the outline of your lips with a nude pencil adapted to your skin tone (light pink or neutral brown).

• Blend slightly inward to soften lines.

• Apply a shiny nude gloss to the entire lips.

• For the detail that changes everything: add a touch of lightly glittery gloss to the center of the lips to accentuate the volume.

Everything works just as well for a chic evening as for a slightly polished daytime look.

Luxury lipstick in the beauty landscape and glam heritage

It’s no coincidence that this look was chosen to mark the return of the fashion show. It embodies a new femininity: assertive, luminous, without exaggeration. Gloss, long put aside in favor of matte textures, returns here in force but with elegance.

Using a Pat McGrath product is not trivial either. The designer is known for her sense of innovation and her absolute respect for different skin tones. This liner + gloss duo, designed to suit all skin types, fits perfectly into this inclusive philosophy.

And above all, it makes you want it. It makes makeup desirable, without making it inaccessible.

Trends to watch after the show, what place for your make-up kit?

This look is likely to spark a wave of trends in the months to come. Here is what we can anticipate:

• The big return of gloss, to the detriment of matte textures.

• Softer, better integrated lip contours, with pencils in shades close to the skin tone.

• Particular attention paid to light: pearly, shiny, even slightly shimmering lips.

• A search for freshness and spontaneity in daily makeup.

So, if you’re looking to renew your beauty kit, start with a good nude lip pencil, and find a gloss that makes you want to smile at your mirror. You don’t need wings to look like an Angel. A well-defined mouth is already a great start.

Frequently Asked Questions (FAQ)

1. What gloss was used for the 2025 Victoria’s Secret Fashion Show?
The gloss applied on the models is the Lust Gloss by Pat McGrath Labs, in the shade Earth Angel. It’s an ultra-shiny iridescent nude, designed to bring a wet and luminous effect to the lips.

2. Where can you buy Pat McGrath Labs products in France?
Pat McGrath Labs brand products are available online on its official website, but also at certain distributors such as Sephora France (on their e-shop) or Cult Beauty. Beware of stock shortages after this type of event.

3. What lip liner was used during the show?
Two shades of pencil PermaGel Ultra Lip Pencil were used: Done Undone (a nude pink) and Deep Dive / Mocha Obsession (a neutral brown), chosen according to the skin tone of each model to create a natural and structuring effect.

4. Does this look suit all skin tones?
Yes, that’s even what makes it strong. Pat McGrath designed the pencil + gloss combo to suit both very light and dark skin. The Earth Angel gloss offers a universal and flattering luminous finish.

5. Can we achieve the same result with more affordable dupes?
Absolutely. Several brands like NYX, KIKO or Maybelline offer shiny nude pencils and glosses in affordable price ranges. The important thing is to choose a pencil close to your skin tone and a gloss with a shiny but non-sticky texture.

Photo credit: @shutterstock