Sometimes all it takes is a simple gesture to change your outlook. A twist, a click, a precise passage… and your eyes tell a whole different story.
When someone asks you if you wear false eyelashes and you don’t, you know something is working. But you still have to find the tool capable of doing this, without artifice or effort.
When your mascara brush becomes your secret weapon
Admit it, you too have already fought with a brush that deposits more clumps than volume. And then there’s that awkward moment when your mascara decides to crumble at the worst time, like during a date or at work at 5 p.m…. Yes, we know.
This is where Bourjois comes on the scene with its new Twist Up the Volume – Lift & Freeze mascara, a long-lasting promise: lifted, elongated, curled, frozen lashes as after lamination. And an outfit meant to defy heat, sweat and even… a sauna.
A 2-in-1 mascara that does it all, without touch-ups
Bourjois has imagined a brush that can be transformed into two positions. In mode 1, it lengthens. In mode 2, it lifts and deploys lashes from the roots. And you don’t need to choose: you can alternate between the two in a single pass.
But it’s not just a gimmick. The formula is inspired by eyebrow lamination products, with an ultra-fixing texture. Result: lashes stay in place for up to 36 hours, without running or crumbling.
And for once, these aren’t just promises on the packaging:
“96% say eyelashes stay in place all day.”
“Up to 59% longer. Up to 6X more volume.”
The false eyelash effect without extensions: real or exaggerated?
That’s THE question. Can this mascara really replace false eyelashes? Let’s say that if you like spectacular but natural effects, you will be served.
The brush grabs every lash from the root, even the ones you didn’t know you had. And instead of a “spider legs” effect, you get deep black eyelashes, curved, stretched, fixed. And this, without having to use an eyelash curler or go through a primer.
You can even sweat in an open space or run in the rain: the outfit is there. According to tests carried out by the brand:
“Resists heat, sweat and humidity, even in extreme temperatures.”
Twist Up the Volume: who is it really for?
This mascara is designed for you if:
- You struggle with your straight, short or sparse eyelashes.
- You want a real lift effect, but without paying for lamination.
- You don’t want to touch up your makeup at lunchtime.
- You want adjustable volume, without clumps.
- You want an ultra intense black mascara, but easy to remove.
It’s also a good ally if you want something practical, quick, and which doesn’t require professional technique.
FAQ: Bourjois false eyelash effect mascara
1. Is Bourjois Twist Up the Volume mascara waterproof?
Yes, the mascara formula is designed to resist heat, humidity and sweat. It holds up even in extreme conditions, such as a sauna environment, according to a clinical study conducted with 27 users.
2. What is the difference between the two brush positions?
The mascara brush is twistable: in position 1, it lengthens the eyelashes one by one; in position 2, it lifts and densifies from the root for an immediate volume effect. You can use it in both directions, depending on the desired effect.
3. Who is this Bourjois mascara for?
It is suitable for anyone looking for a false eyelash effect without extensions: ideal for short, straight, fine or slightly curled eyelashes. It’s also perfect if you want long-lasting makeup without touching up during the day.
4. How long does mascara actually last?
The brand claims to last up to 36 hours, confirmed by a clinical study on 31 users. 96% of testers say that lashes stay in place all day, without smudging or falling out.
5. Is Bourjois a cruelty-free brand?
Bourjois says it does not test its finished products on animals. However, the brand belongs to the Coty group, which markets its products in countries where testing may be required by local regulations.
Photo credit: @shutterstock
