A truck parking at the foot of Place de la République, beats echoing, teenagers writing punchlines on their phones before going to the microphone. This summer, road safety is taking on the appearance of a rap tour, with a three-star chef behind the scenes. A bet that is unlike any classic campaign.
Behind this initiative, there is the Antoine Alléno association, created after the death of Antoine, 24, killed on May 8, 2022 by the driver of a stolen car in Paris. His father, chef Yannick Alléno, carries a simple message today: , he tells France 3 Paris Île-de-France. , he continues.
DÉRAP’PAS: when Yannick Alléno chooses rap for road safety
To reach those under 25, the association is launching DÉRAP’PAS, an operation that combines urban music and road safety. A national tour will begin on June 17 at Place de la République in Paris, before Lille, Rennes, Lyon, Marseille and Bordeaux during June and July. The chief recalls the context: , he indicates, relying on Road Safety figures.
The organizers adopt a direct tone. , they say. The idea is that young people are no longer just recipients of messages, but authors and interpreters.
A studio truck, six cities and a finale at the Grand Rex
Concretely, a truck transformed into a traveling recording studio will follow the tour. Participants will write freestyles on the theme of the road, accompanied by the rapper Guerta during writing workshops, before recording their texts in professional conditions. Their performance will be filmed, like a real session in the studio. No selection at entry: for everyone, report the organizers.
In each city, the young people will then go on stage to declaim their texts in front of the public. The operation is organized with Skyrock, an emblematic radio station for urban music. For its host Fred Musa, the choice of rap is obvious: , he analyzes. , he confides to ICI Paris Île-de-France.
From the mobile studio to the Grand Rex, a message that wants to stay top of mind
After the summer, DÉRAP’PAS will conclude with a final show on September 17 at the Grand Rex, in Paris. will perform on the stage of the famous cinema, announce the organizers. The ticket will be sold for 10 euros, with all proceeds being donated to the Antoine Alléno association.
Around the association, partners such as the GMF, the MAAF and the MMA, united within the Covéa group, provide their support, as does the educational application Nomad Education which extends the operation on mobile. The ambition remains the same, from the studio truck to the seats of the Grand Rex: to ensure that each refrain heard reminds us that a simple choice on the road can change a life.
How to participate in Yannick Alléno’s DÉRAP’PAS rap tour?
Just go to one of the tour stops when the studio truck is set up in town. Access is open and free, without prior casting, and young people can write and then record their own freestyle on road safety.
Which cities host the DÉRAP’PAS studio truck?
The DÉRAP’PAS tour starts in Paris, Place de la République, then travels to Lille, Rennes, Lyon, Marseille and Bordeaux during the months of June and July, each time with writing workshops and an open mic.
What is the price of the DÉRAP’PAS final concert at the Grand Rex?
The closing show at the Grand Rex, scheduled for September 17, will be accessible with a 10-euro ticket. The organizers specify that all proceeds will be donated to the Antoine Alléno association.
Why does the Antoine Alléno association use rap to talk about road safety?
The association wants to reach those under 25 by using their cultural codes. According to the organizers, we must first speak the language of young people so that they appropriate the prevention messages and relay them themselves to their generation.
