Japan has more than one trick up its sleeve! After the rise of K-beauty and the craze for J-beauty, Asian beauty rituals continue to be emulated. And this time, it’s not just our skin that benefits, but also our hair! Because in Japan, hair beauty is not just a simple shampoo. Scalp health, softness of the fiber, hydration and mirror-effect shine: the result for well-groomed hair from root to tip.
And good news, no need to fly to Tokyo to treat yourself to this hair ritual! The Japanese brand &honey, specialist in honey care, has set up shop in France. Now available at Nocibé, Marionnaud, Galeries Lafayette and Bleu Libellule, its shampoos, treatments and oils promise to make our hair shine brightly. An arrival that should not go unnoticed: in Japan, the brand has already sold millions of products.
&honey: what is the secret of this Japanese brand that is creating a buzz?
Launched in 2018, &honey has crossed the milestone of 130 million products sold, according to figures communicated by its Japanese manufacturer Viclea in August 2026, based on cumulative sales to March 2026. But why such enthusiasm? Its favorite ingredient comes down to three letters: honey! Known for its humectant properties, it helps attract and retain water. Associated in particular with royal jelly, propolis or argan oil depending on the formulas, it is at the heart of treatments designed for hair lacking hydration. The brand thus highlights compositions containing more than 90% moisturizing and protective ingredients, water included. Enough to make honey our new hair ally!
Dry and frizzy hair: &honey honey treatments arrive in France
To meet the needs of all hair types, &honey offers its expertise in three hair care ranges, each composed of a shampoo, a conditioner and a hair oil. The range targets dry and dehydrated hair with a blend of manuka, acacia and raw honey, combined with hyaluronic acid and royal jelly. For its part, the range, enriched with keratin, comes to the rescue of hair prone to frizz to make it softer, more supple and easier to style. Finally, the new edition takes up the moisturizing benefits of by adding a delicate scent of Japanese cherry blossom.
Deep Moist Sakura: the new &honey range that makes shine bloom
What if Japanese spring came into our shower? With its new edition, &honey combines the benefits of honey with a delicate scent of cherry blossom. On the program: a blend of honeys composed of 50% manuka, 30% acacia and 20% raw honey, supplemented by hyaluronic acid and royal jelly. These percentages refer to the proportions of the honey mixture, not those of the entire formula.
Intended for dry hair, this collection in pink bottles includes a shampoo at $19.90 (440 ml), a conditioner at $19.90 (440 ml) and a hair oil at $21.90 (100 ml), available at Galeries Lafayette and on their website.
FAQ: everything you need to know about &honey hair care
Where does the &honey brand come from?
&honey is a Japanese hair care brand launched in 2018.
Why does &honey use honey?
Honey is a natural humectant that helps attract and retain moisture, especially in hair care.
Which &honey range to choose for dry hair?
Deep Moist is specially designed for dry and dehydrated hair.
What is the difference between Deep Moist and Melty?
Deep Moist focuses on hydration, while Melty particularly targets frizz.
Where to buy &honey in France?
The ranges are distributed in particular at Nocibé, Marionnaud, Galeries Lafayette and Bleu Libellule, depending on the references. The Sakura edition is only distributed at Galeries Lafayette. In terms of price, the classic ranges have the same prices: $17.99 for a 440 ml shampoo or conditioner and $20.99 for a 100 ml hair oil. For the edition, count on $19.90 for each of the two 440 ml cleansing treatments and $21.90 for the 100 ml oil.
