Vagueness is good. After years of ultra-defined contours and perfectly sculpted lips, lip makeup is taking a softer turn. Make way for , this trend which consists of blending the color to obtain a bitten lip effect, delicately blurred. An aesthetic popularized in particular by Hailey Bieber, who continues to attract followers. The proof? According to the Pinterest Beauty Trend Report 2026, searches around them jumped 86% between July 2025 and July 2026.
And beauty brands have understood this well. Tinted balms, blurring pencils, lipsticks with a velvety finish… There are more and more new products to promise us that blurred mouth. The only thing is: having the right product is not always enough to obtain the desired result. The real secret may well lie at the other end of the paintbrush. In any case, this is what Aurore Gautier, makeup artist at Maison Louis Vuitton, told us during the last press day a few days ago. And her advice might just change the way we apply lip makeup.
Blurred lips: why the choice of brush changes everything
We all know this little frustration: falling for a product after admiring professional makeup, then realizing that it doesn’t look quite the same at home. A problem that Aurore regularly encounters with her clients. , she tells us.
Because when it comes to lip makeup, the shape of the brush directly influences the finish. For a mouth with well-defined contours and intense color, a flat cat’s tongue brush allows you to apply the material with greater precision and opacity. Conversely, to adopt the trend, it is better to rely on a tool designed to blend pigments and soften demarcations.
This is precisely the role of Louis Vuitton, presented by the makeup artist. Featuring a rounded shape and ultra-soft synthetic fibers, it diffuses color, blends pencil outlines and creates a subtle gradient. All without this too clear line. And its little extra? Its gold metal handle engraved with the Maison’s Monogram for even more chic. So, to master the art of blurring, it’s sometimes better to be well equipped.
How to achieve blurred lip makeup at home?
Good news: you don’t have to be a makeup professional to try this trend. To obtain this bitten mouth effect, place a small amount of lipstick in the center of the mouth, without trying to draw perfect contours. Then comes the decisive step: blending. As the Louis Vuitton makeup artist explains to us, we work the material in small outward movements using a blending brush, maintaining more intensity in the center of the lips.
It is also possible to work the material with your finger: thanks to the natural heat of the skin, the pigments heat up and melt more easily on the lips, allowing contours to be softly blended and a diffuse, seamless finish to be obtained.
Which lipstick to choose to achieve the blurred lips effect?
If the brush does a good part of the work, you still need to give it the right material to blend.
In the luxury category, Louis Vuitton is a real favorite. This tinted lip balm is part of a softer and luminous approach to mouth makeup. Its balm texture and buildable finish make it an interesting option for those who want a discreet, easy-to-work color. We like to imagine it applied to the center of the lips, then blended with a brush for a transparent result.
To adopt the trend without blowing your budget, head to KIKO Milano and its . With its positioning specially designed around the blurred effect, this lip pencil constitutes an interesting alternative for those who want to swap strict contours for a more diffuse lip. Another option: the signed by the brand of the queen of Hailey Bieber), Rhode.
