This Japanese purple cream sold every minute has become a world bestseller

You have surely already seen it pass. This ultra -shiny purple cream that all influencers apply to the finger or brush in ASMR videos, the skin already full of light. But behind the licked assembly and the camera effects, are we really dealing with an effective treatment, or simply a nice product that flats the eye?

Mondial bestseller, this cream flows every minute in the world every minute. It feeds a real cult online. Nicknamed “the purple cream” by her fans, she promises a luminous complexion, a plump skin, and a hydration coming straight from Japan. But should we crack?

When your mirror shouts “distress” upon waking up

Do you know this moment when your skin looks more like a plaster wall than a human face? Dry, dull, marked. In short, maximum hydration alert. And it is right that The Dewy Skin Cream of Tatcha arrives, the purple cream in its little ultra -Instagrammable round pot which promises to give your skin this glow that it has forgotten since February.

Designed for normal dry skin (or even dehydrated like your dead cacti in the kitchen), this cream coming straight from Japan is inspired by the ancestral care rituals of Kyoto. And she does not kidding with the formula: Okinawa algae extract, green tea, rice and hyaluronic acid. A combo supposed to nourish, protect and plump the skin as a geisha under serum.

A shine shot signed Okinawa

From the opening of the pot, you feel that Tatcha plays in the luxury courtyard. Rich texture, pearly violet, delicate perfume. No false note. At the application, it is an immediate feeling of cocoon, which leaves no greasy film despite the generosity of the texture.

The heart of the formula is based on a trio of Japanese antioxidants from nature: Okinawa alga, rice and green tea. Ingredients recognized for their soothing, protective and regenerating properties. And on the surface, the “Dewy” effect is there: the skin hangs the light, the cheekbones shine just what it takes, without firing in the fryer. This is the controlled Glow, not the climate damage.

Who is the Dewy Skin Cream really for?

If you have oily skin, you can go your way (or opt for the brand’s “water cream” version). On the other hand, if you feel your face torn off or your skin seems to be thirsty in the morning, this cream checks all the boxes.

What really makes the difference? The feeling of immediate comfort, without sticky effect. And above all, a promise kept: over the days, the skin seems softer, plump, bright, with a real plump effect. Is it worth $ 80 for 50 ml? If you are looking for an effective cream, with real sensoriality and a clean composition, the answer is probably yes. And for those waiting for a more accessible distribution, the Dewy Skin Cream will soon be available at Sephora France (August 25)

The icing on the Mochi: even the packaging makes you want to be reused, between chic eco-design and golden cap. This is the kind of care that we willingly leave to drag on his hairdresser.

Mini FAQ: Everything you wonder about the Tatcha Dewy Skin Cream

1. What is the difference between the Dewy Skin Cream and the Dewy Milk Moisturizer? The Dewy Skin Cream has a smooth and nourishing texture, ideal for dry or dehydrated skin. Conversely, the Dewy Milk Moisturizer is more fluid, light and suitable for oily or mixed skin.

2. Does this cream really work? Yes, its effect is immediate: the skin seems more plump, flexible and bright from the first application. It hydrates in depth and visibly improves the radiance and texture over the days.

3. What ingredients make the difference? The formula is based on a cocktail of powerful active: hyaluronic acid, Japanese seaweed, purple rice, green tea and squalane. Their role? Hydrate intensely, protect from external aggressions and strengthen the elasticity of the skin.

4. Is it adapted to all skins? Not really. It is mainly suitable for normal with very dry. If you have oily skin or acne, it may be too rich. Better to test a small quantity before getting involved.

5. Why does everyone talk about it on networks? Because it checks all the boxes of the cult product: ultra desirable packaging, sensory texture

Photo credit: @athenakatoanga