On TikTok, trends follow one another at a breakneck pace. Some are born from a technical idea, others from a shared memory, sometimes even from a simple word. In recent weeks, an unexpected phenomenon has emerged: users are drawing inspiration from the past, evoking the time when their mothers were young.
When TikTok disguises itself as history
This concept, called “TikTok”, invites users to recreate the makeup styles associated with their mother’s year of birth. A simple idea that has gone viral over the weeks. Since the start of the season, several creators have started publishing videos taking this symbolic year as a starting point. From this benchmark, everyone imagines makeup inspired by the beauty codes of the time. The idea quickly spread, giving birth to a collective movement where each decade finds its colors.
The references vary depending on the period: blue eyeshadows from the 70s, intense blushes and lacquered lips from the 80s, or even clear contours and glosses from the 90s. Users are not looking for an exact reproduction, but a modern interpretation, often tinged with humor and tenderness. One participant quips: “” Another writes: “”
Beauty as a language between generations
Beyond makeup, this trend illustrates a growing interest in exchanges between generations on TikTok. Other recent formats, such as “” or mother-daughter transformation videos, are based on the same idea: using beauty as a meeting point. This content combines family memories, shared routines and curiosity for yesterday’s fashions.
The “” is part of this continuity: it is not an isolated challenge, but a variation of a larger movement where the codes of beauty serve as a bridge between eras. By revisiting an old style, users reaffirm that aesthetic culture circulates from one generation to another, transformed by each person’s creativity.
@rachelocool TO LIL SOPHIA LOREN IF U WILL #1963 #mymakeuptype
♬ 7 a.m. – Jacqueline Taïeb
How to get inspired by the trend at home
This makeup game is also a simple way to create a moment of sharing. Many designers now film these videos with their mothers, to compare styles and exchange memories. The principle lends itself easily to the home: choose the year of your mother’s birth, look for vintage photos or beauty advertisements, then revisit the typical colors and textures of that decade.
The codes change depending on the period:
- 70s: pastel tones, light blue eyeshadow and discreet mascara.
- 80s: bright blush, shiny lips and defined eyebrows.
- 90s: matte complexion, brown lip liner and transparent gloss.
More than an ephemeral trend, this ritual makes makeup a field of emotion and transmission. A way to bring yesterday’s styles back to life while paying homage to those who wore them.
@s.ophiegracee Makeup according to my moms birth year: 1972 ✨🪩 #makeup #1970s #70s #trending #fypシ
♬ original word – julia౨ৎ˚
Everything you need to know about the “Mom’s Birth Year Makeup” trend
1. Why does this TikTok trend affect users so much?
Because it combines nostalgia, beauty and family ties, three very engaging elements on social networks.
2. How to adapt a vintage look without falling into disguise?
By keeping the emblematic codes (color, texture, shape) but with current techniques and products for a more natural result.
3. Can you recreate this trend without professional makeup?
Yes, a little imagination is enough: filters, basic palettes and retro accessories do the rest.
4. What are the advantages of trying this type of makeup?
This not only allows you to explore often forgotten styles but also to create a complicity or a symbolic link with your mother, while experimenting with an aesthetic that is uncommon today.
5. Is it suitable for all ages and skin types?
Yes: the main thing is to adapt the codes of the time to your body shape and skin tone. The concept remains an inspiration, to be modulated according to everyone’s tastes and comfort.
