On the shelves at Primark, a new makeup line is already making waves: chain haul videos, robbed shelves, heated comments on the networks. The range promises professional finishes, chic packaging and prices that remain very low. One product in particular is already freaking out beauty addicts.
This is the new PS… Pro line, designed to respond to the “latte makeup” and “quiet luxury” trends, with a setting spray at £5, or around $6, at the heart of the craze. The latter is already presented as a dupe of the famous Airbrush Flawless Setting Spray by Charlotte Tilbury, sold for around £33, or almost $38, a difference of £28.
PS… Pro from Primark, a complete range that aims for a professional look
On Instagram, the brand announced its new line by writing: , according to the British tabloid The Sun. According to the Primark website, the range allows for, but also for those who like strong glam.
On the menu: false eyelashes and false nails, eye palettes, cream bronzer, highlighter stick, blush, concealer, eyeshadow pencils and sticks, varnish, compact powders, not to mention a wide selection of double-ended brushes reminiscent of those from the REFY brand. On the complexion side, the PS… Pro Illuminating Foundation, priced at £7 (around $8), has already sparked a reaction from a customer who writes: , quoted by The Sun.
The PS… Pro Setting Spray at £5, advertised dupe of the Charlotte Tilbury spray
The star of the moment remains the PS… Pro Setting Spray, sold for £5, or around $6. According to Primark, this setting spray contains Aloe Vera and green tea extract and is described as . Opposite it, Charlotte Tilbury’s Airbrush Flawless Setting Spray, around £33 (around $38), promises hold for up to 16 hours and a smoothing effect which fixes makeup without weighing it down.
The difference of £28, or a little more than $33, makes you want to take a chance, but some voices remind us that not everything comes down to price. About another dupe, the face cream inspired by Magic Cream, official makeup artist Charlotte Tilbury Victoria Grace explains in a TikTok video relayed by the: . A reminder that dupes often focus on the finish more than on the entire care dimension.
When makeup artist Charlotte Tilbury sifts through Primark dupes
In her test, Victoria Grace did half of her face with Primark products and the other with Charlotte Tilbury products. About Primark eyeliner, she admits: . Same tone for the mascara, which she judges. She is more enthusiastic about the Primark blush, which she finds, and thinks that the concealer is also good.
The real disappointment comes from the foundation, a dupe of the, which made her, to the point of saying that she looked like . To find their way between original and dupe, consumers therefore look at both budget and usage. For everyday makeup, many rely on Primark, and for special occasions or more demanding skin, some prefer to keep their Charlotte Tilbury products.
Where to find the PS… Pro range and the Charlotte Tilbury dupe setting spray?
The PS… Pro range, including PS… Pro Setting Spray, is available in Primark stores, availability may vary depending on the point of sale.
Does Primark Setting Spray have the same results as Airbrush Flawless Setting Spray?
Primark promises a hydrating formula that sets makeup, while Charlotte Tilbury highlights hold for up to 16 hours and a more advanced smoothing effect.
Do Primark dupes really replace all Charlotte Tilbury products?
Victoria Grace’s testing shows that some dupes, like blush, work great, while others, like foundation, fall far short of the original.
