The Parisian wants everything: heels for the cobblestones, a clean look, an eco-consciousness. The adage then takes on a very concrete meaning. Among the new French brands, a shoe brand has established itself almost silently.
Founded in Paris in 2010 around the colorful picot moccasin, the Bobbies brand initially dressed the daily lives of city dwellers in search of discreet comfort. Today, its Bobbies shoes tick a rare quartet: style, comfort, durability and still reasonable prices. How did this house, which started from a playful moccasin, become the secret style weapon of Parisiennes?
Bobbies shoes: from a wise moccasin to the it-shoe of Parisiennes
Created by two childhood friends, Bobbies was born from a simple idea: neat leather shoes, more accessible than classic luxury. The spiked moccasin, inspired by the driving loafer, sets the tone with bright colors and Parisian nonchalance. The studio remains in Paris, while production is done in family workshops in Portugal for shoes and in Spain for leather goods.
Long seen as the brand of good basics, Bobbies took a fashion turn in 2026. The silhouettes have sharpened: sharper lines, modernized volumes, reworked details, sharper collaborations. Moccasins, babies, ankle boots or slingbacks become confident it-shoes, without giving up carefully selected leathers and suedes. Comfort is no longer just practical, it becomes a real source of style.
How Bobbies shoes are reinventing the Parisian uniform
For Parisian cool girls, the key is contrast. Patent moccasins slip under oversized tailoring, colorful babies twist extra-wide denim, block heel ankle boots structure a belted trench coat. The shoe remains discreet but essential, simple in appearance and yet designed to balance the silhouette.
In practice, a few uniforms often come up with Bobbies shoes:
- leather moccasins + wide tailored pants + white shirt for the office;
- colorful babies + XL denim + fitted top for an aperitif or a date.
A responsible and affordable French shoe brand
Bobbies is also moving forward in a key area: more responsible fashion that remains desirable, with leathers from LWG-certified European tanneries and production in Portugal and Spain. With its partner Imparfaite, the brand resells its so-called imperfect models or its dormant stocks rather than destroying them. In the same spirit, Nathanaël Attia, operational director of Ashoka Paris, summarizes the expectations: , he explains, quoted by Grazia.
In terms of budget, Bobbies is placed in this accessible premium zone that many consumers are looking for: more expensive than a fast fashion brand, but far from the prices of luxury houses. The idea is to offer pieces that we keep for several seasons. Fans rely on archives and private sales, imperfect models sold less expensively via Imparfaite or second hand, where Bobbies moccasins and ankle boots rub shoulders with other sustainable French brands.
Where are Bobbies shoes made?
The studio remains in Paris and Bobbies shoes are made in family workshops in Portugal, with the leather goods produced in workshops in Spain.
Is Bobbies a responsible shoe brand?
Yes, the brand works with LWG certified European tanneries, produces in Europe and resells its imperfect models via Imparfaite rather than destroying them.
How to pay less for Bobbies shoes?
By monitoring archives and private sales, the so-called imperfect models offered via Imparfaite and second hand on specialized platforms.
