There are scents in the air that evoke vacations much more effectively than a plane ticket. A sweet, warm, almost solar smell. The one that turns heads on the beach and infiltrates memories from the first heat. We thought we had to pay a price for this perfume. And yet.
In recent days, an unexpected alternative has appeared on the shelves. Same promise, same sensations… but at a price that defies all industry customs. In a few hours, it set the networks ablaze and the shelves panicked. A simple, but extremely effective product. And which could well sign the olfactory hold-up of the summer.
A TikTok trend that lands on the shelves
It all started with a series of videos posted on TikTok, where several consumers spotted Cien’s famous “Salted Caramel” in stores. The bottle uses the same color codes, and above all, a
olfactory signature based on caramel, pistachio and vanilla, very close to that of the cult Brazilian product. Result: an avalanche of comparative content and on-camera tests.
In just a few days, some brands are already showing shortages. The Cien brand, owned by the Lidl group, has not yet officially communicated about this assumed resemblance. But on the shelves, the packaging and price positioning speak for themselves.
What is the Cien mist really worth compared to the original?
If the packaging is deliberately evocative, it is the smell that gives a body mist its reputation. That of Cien reproduces a gourmet olfactory pyramid, with a coconut/pistachio top note, a more floral vanilla heart, and a warm base with caramel accents.
But in use, some differences become apparent:
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Lasts: Cien mist stays on the skin for a shorter time (around 2 to 3 hours).
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Sillage: more discreet, it envelops without invading.
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Texture: light, it dries quickly and leaves a light, soft film on the skin.
An everyday perfume, perfect for summer or to perfume your clothes, but which does not claim to compete in intensity with the original. However, at this price, it is difficult to resist the call of bottled sunshine.
A product that ticks all the “good dupe” boxes
The success of this product owes nothing to chance. Lidl has mastered the art of detect viral trends and offer accessible versions that arouse as much curiosity as full baskets.
Here again, the recipe works:
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A ultra-recognized and loved scent on the networks
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A evocative design without being a carbon copy
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A unbeatable price under $5
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A limited availability, creating urgency and scarcity
So many elements that transform a simple mist into a consumption phenomenon. And which remind us, once again, that summer at Lidl is also played out in the beauty department.
@heymenta A las 10 de la mañana ya quedaban pocas, corred!!! (The orange is like the 62 and the pink is the 68) #lidl #novedad #novedadlidl #bruma #soldejaniero #sephora #mercadona #62 #68 #caramelosalado #brumacorporal #viral #viralvideo #fyp #parati
♬ original sound – Sam Jorden
Photo credit: @shutterstock
