More than a century of history in a bottle, obviously, it cannot be jostled without precaution. This house is one of those perfumes whose name is enough to summon an entire imagination, that of that moment when the day slowly disappears without the night having yet completely taken its place.
Today, this icon born in 1912 returns with a new face. An Eau de Parfum imagined around the freshness of the sky, iris and vanilla.
L’Heure Bleue by Guerlain focuses on a custom-created iris
It all starts with a feeling of freshness. Guerlain uses an ozonic accord to recall this moment suspended between day and night. An airy opening which gradually reveals the centerpiece of this new composition: the iris.
The House has developed an iris tincture especially for L’Heure Bleue. She meets iris butter in order to work on different facets of the flower and to provide this velvety softness sought by Delphine Jelk, Creative Director of Guerlain Perfumes and Perfumer.
“I wanted to capture the blue hour with the same tenderness as that of Jacques Guerlain’s blue hour in 1912. It is a perfume that envelops us in its trail that is at once powerful, soft and intimate.”
Iris and vanilla, the new trail of L’Heure Bleue
If you’re expecting a fragrance built solely around iris, what follows offers a more marked contrast. After the crystalline freshness of the opening, the flower brings its velvety texture before gradually giving way to vanilla.
It is this which gives the substance its more sensual and enveloping character. L’Heure Bleue Eau de Parfum therefore presents itself as a floral amber perfume where three sensations follow one another: the freshness of the ozonic accord, the sweetness of iris and the warmth of vanilla.
At 169 euros, L’Heure Bleue also changes bottle
Guerlain didn’t stop at perfume. The famous L’Heure Bleue inverted heart bottle, which also dates back to 1912, returns dressed in a gradient of blue evoking the sky between day and night. Gold letters and a blue ring complete its new silhouette.
Above all, the bottle becomes refillable. Its spray can be unscrewed manually and Guerlain offers a 200 ml refill with anti-drip system, compatible with 30, 50 and 100 ml refillable formats.
At 169 euros for 100 ml, this new L’Heure Bleue brings together two eras: the historic silhouette of the 1912 perfume and a composition where a custom-designed iris tincture meets the ozonic freshness and warmth of vanilla.
1. What is the price of Guerlain L’Heure Bleue Eau de Parfum?
L’Heure Bleue Eau de Parfum by Guerlain is priced at 169 euros for the 100 ml bottle.
2. What are the main notes of L’Heure Bleue by Guerlain?
The fragrance combines the freshness of an ozonic accord with the velvety softness of iris and the warmth of vanilla. Guerlain has developed an iris tincture especially for this perfume combined with iris butter.
3. Who created this new L’Heure Bleue by Guerlain?
This interpretation bears the signature of Delphine Jelk, Creative Director of Guerlain Perfumes and Perfumer. It is inspired by L’Heure Bleue created by Jacques Guerlain in 1912.
4. Is the Guerlain L’Heure Bleue bottle refillable?
Yes. Its spray can be unscrewed manually in order to refill the bottle. A 200 ml refill equipped with an anti-drip system is compatible with 30, 50 and 100 ml refillable bottles.
5. Why does Guerlain perfume have the name L’Heure Bleue?
Its name refers to the “blue hour”, this moment of transition between day and night when the sky takes on a deep blue color. The new Eau de Parfum seeks to translate this moment through an airy freshness associated with iris and vanilla.
