Alizée x LuluCastagnette at Gémo: this 2000s collab that thirty-somethings will snap up

Between the return of low-rise jeans and that of ballerinas, another memory from college years resurfaces: the LuluCastagnette teddy bear. The brand signs an Alizée x LuluCastagnette collaboration for teenagers of the 2000s. Exclusive capsule at Gémo, it focuses on Y2K nostalgia and a family campaign.

The capsule, launched for spring 2026, features around ten pieces: tank tops, hooded sweatshirt, mini-skirt, tube dress. Pastel tones stick to LuluCastagnette’s soft DNA. Models exist for women and children; Alizée poses with her daughters Annily and Maggy, as an invitation to replay – or reinvent – ​​our teenage looks.

Alizée and LuluCastagnette, the return of the 2000s at Gémo

Born in 1996, LuluCastagnette quickly invaded sweaters, bags and textbooks before disappearing from playgrounds. To celebrate its thirtieth anniversary, the brand is putting its teddy bear back into the spotlight with Alizée, a symbol of the same era. “When the brand offered me this collaboration, memories of my adolescence reappeared,” confides the singer.

Alizée says she wore the brand as a teenager, to the point of talking about a real “story” with the teddy bear. She assumes a touch of nostalgia: “I’m a little nostalgic for the 2000s, everything was simpler and more authentic.” For Gémo, she appears with Annily, 20 years old, and Maggy, 6 years old, as a very literal passing of the baton.

Collab Alizée x LuluCastagnette at Gémo: the pieces

In store and on gemo.fr, the capsule consists of a targeted wardrobe: hooded sweatshirt, logo t-shirt, ribbed tank tops, short skirt, skort, tight dress, wide jeans. The colors remain soft, pastel, with sailor stripes reminiscent of Alizée’s first televisions. The teddy bear appears in XXL on a sweatshirt or discreetly on a skirt, sometimes on recycled cotton.

On the budget side, the line remains in the accessible spirit of Gémo: around $8.99 for a tank top, $12.99 for a t-shirt, $19.99 for a women’s sweatshirt and $17.99 for the children’s version. The pieces come in several size ranges to accommodate mother-daughter duos. The coordinated sweatshirt is one of Alizée’s favorites, as is the little sailor top that she associates with her television debut.

Wear the Alizée x LuluCastagnette collab today

To avoid the disguise effect, it is better to integrate these pieces by touches. The bear sweatshirt works well with raw straight jeans and white sneakers, without showing off the low waist. The pastel mini skirt is best paired with a loose shirt or cream sweater. Alizée smiles when talking about babydoll dresses worn over jeans.

In the evening, the tube dress or skort calms down with a black blazer and minimalist sandals, to keep the Y2K touch without excess. The sailor top is worn under a pantsuit with ballet flats, these shoes that the singer considers “cyclical”. Moms can play matchy-matchy with their daughters by choosing the same teddy bear sweatshirt or t-shirt, varying the colors.