At only 8 years old, Stormi Webster is not just a child star of social networks: her first name is also starting to establish itself in the beauty world of her mother, Kylie Jenner. Between capsule collections, themed birthdays and highly commented appearances, the little girl already occupies a special place in the family empire. But this time, something really changes.
According to a new application filed with the United States Patent and Trademark Office, Kylie Jenner, Inc. registered the name “STORMI WEBSTER” on August 24, 2026 for a wide range of beauty products. According to Global Cosmetics News, the brand is targeting cosmetics, skincare, hair products and perfumes, but the file remains pending and no official launch has yet been announced.
A new Stormi Webster trademark registration for cosmetics
This new application for trademark registration “STORMI WEBSTER” falls into class 3 of the USPTO, which includes non-medicinal cosmetic and care products. The wording covers practically the entire bathroom: face and body treatments, cleansers, body oils, shower gels, perfumes, hair products and nail polishes, leaving the door open to a truly complete beauty line in the Stormi name.
For the moment, this mark remains at the application stage: it has not yet been examined or registered by the USPTO. Global Cosmetics News specifies that the registration above all allows Kylie Jenner to secure possible commercial opportunities under her daughter’s name, without having to immediately launch a line or reveal a precise schedule of Stormi products.
Stormi Webster, from the Stormi Collection to the first trademark filings
This isn’t the first time Stormi Webster’s first name has appeared in USPTO databases. As of February 2019, a first trademark “STORMI WEBSTER” was registered for beauty products, with an “intent to use” status which left Kylie Jenner, Inc. several years to decide whether or not to transform this reservation into a real commercial line.
Other requests followed in 2022 for “STORMI WEBSTER” in the same class 3, but also for entertainment services, then for “STORMI WORLD” and “STORMIWORLD” in 2025, linked to the promotion of events and shops combining toys, clothing, perfumes or cosmetics. Already in 2021, Kylie Jenner mentioned a small secret brand imagined with Stormi, without any independent company ultimately seeing the light of day.
What this trademark filing really means for Kylie Jenner and her daughter
For fans, each new filing immediately fuels the idea of a future cosmetics brand in Stormi’s name, but the legal process is longer than it seems. In the United States, an application to the USPTO first goes through an examination, then publication in the official journal; if no one objects, the owner must then prove that he is actually using the mark on products before obtaining a final registration.
In this context, the various Stormi brands registered since 2019 appear above all as a means of locking the first name into Kylie Jenner’s beauty ecosystem. Her empire already includes Kylie Cosmetics, Kylie Skin, Kylie Baby and fashion label Khy, and Stormi served as inspiration for the limited collection released in 2020; some legal journals even cite his case to question the future of these marks when the child becomes an adult. For now, the new “STORMI WEBSTER” filing remains simply a pending file at the USPTO, with no dedicated range or communicated launch schedule.
Does Stormi Webster already have a cosmetic brand available for purchase?
No, for the moment these are only trademark applications under examination at the USPTO. No Stormi product line has been announced or officially put on sale.
What does the Stormi Webster trademark application filed on August 24, 2026 provide?
The application covers a wide list of Class 3 products, including cosmetics, skin and body care, perfumes, hair and nail polish. She is therefore potentially aiming for a complete beauty line in the name of Stormi Webster.
Who legally owns the Stormi Webster brand in the United States?
The various trademark applications “STORMI WEBSTER” and “STORMI WORLD” mention the company Kylie Jenner, Inc. as owner. It is this entity that could commercially exploit the name if the trademarks are registered and used.
Does a trademark registration like Stormi Webster guarantee that the range will see the light of day?
No, a trademark registration only reserves the name in one or more product categories for a certain period. The brand may then be abandoned or remain inactive if no product is ultimately launched on the market.
