On Wednesday July 8, 2026, the Interparfums group presented to the press the new face of Annick Goutal, a pioneering house of niche perfumery. After its acquisition in 2011 by Amorepacific Europe then the adoption of the simple name Goutal in 2018, the brand had gradually lost its uniqueness. The Parisian presentation opens a new chapter, with a clear promise: reconnecting with the original spirit.
Since mid-March 2025, the date of acquisition of the rights to Maison Goutal, and its integration into the portfolio in January 2026, Interparfums has placed this relaunch at the heart of its shift towards Haute Parfumerie. It remains to be seen how this announced return to the founding codes translates, from the bottle to the formulas to distribution.
Annick Goutal, niche perfume house to be re-anchored
From its beginnings, the house has established itself as a reference in designer perfumery with creations like or . Annick Goutal has built her universe on an intimate approach to composition: , writes Premium Beauty News.
The passage under the Amorepacific Europe flag in 2011 then the simplification of the name to Goutal in 2018 have gradually diluted this identity. By taking back control, Interparfums wants to reestablish the house in the field of niche perfumery and prepare new creations from 2026.
Bottles and visual codes: the return of Annick Goutal signatures
The feminine case regains its gadrooned glass silhouette, its golden hood and its emblematic bow, with more generous proportions. The label is now integrated into the glass and the ivy crown, another symbol of Annick Goutal, has been redesigned, as has the logo and the monogram.
The mixed bottle follows the same line, with measured modernization and a botanical decor that recalls the house’s connection with nature. Butterfly and hummingbird, taken from the archives, also return prominently to reaffirm the identity of this Haute Parfumerie house.
A narrower offering and targeted distribution for the new Annick Goutal
On the juice side, the house narrows the collection around ten emblematic references, including and . All formulas have been slightly revised to comply with the latest IFRA standards, while several new launches are announced for the fall and the return of other classics is not excluded.
For distribution, priority is given to Parisian addresses: the store at 16, rue de Bellechasse (7th) and that at 12, place Saint-Sulpice (6th), but also Le Bon Marché, the Drugstore Publicis and the Galeries Lafayette Champs-Elysées. The brand will arrive at Printemps Haussmann on July 23 and its e-commerce site is due to open on July 15, 2026, to reach a wider audience in France and internationally.
Who owns Annick Goutal today?
The brand has belonged to the Interparfums group since 2025.
How many perfumes are in the relaunched collection?
Ten emblematic references, including and .
Where to buy the relaunched Annick Goutal perfumes?
In Parisian boutiques, in some department stores and on the new e-commerce site.
