Finding an affordable foundation that really holds its promises is often an puzzle. Coverage, outfit, natural rendering … The quest for the perfect product often ends with a savory receipt.
The foundation at 7 euros which upsets the codes of makeup
Can a foundation at less than 10 euros really compete with the biggest luxury brands? This is the question posed by the The Ordinary Foundation Serumoffered at only 7.80 euros on the brand’s official website. A light formula, a natural finish and a simple promise: A unified complexion without mask effect.
This product is part of the continuity of The Ordinary philosophy, known for its transparency, minimalist formulas and ultra-competitive prices. While major brands are betting on marketing with celebrities, the Canadian brand focuses on the essentials: effective ingredients, proven efficiency and just price.
A light and modular formula, thought for every day
The “Serum Foundation” is distinguished by a fluid texture, based on a suspension of pigments enriched with a serum, which offers a Modular average coverage. She leaves a Satin finishvery natural, far from thick or too covering foundations. This foundation does not try to camouflage everything: it unifies the complexion while letting the skin breathefor a very current “bare skin” rendering.
Available in 21 shadesit is aimed at a wide variety of carnations, and especially those looking for a Light sensation on a daily basis. He is Alcohol-free, without essential oils, vegan and cruelty-freewhich makes it a particularly popular option of sensitive, oily or subject to imperfections.
Another significant asset: it contains Optical blurring agents which reduce the appearance of pores without ever obstructing the skin. Result: a smoother complexion without matter effect.
A ridiculous price for an efficiency that hits the bull’s eye
Proposed to Only 7.80 euros for 30 ml on The Ordinary websitethis foundation stands out as a real alternative to luxury products. At this rate, it directly competes with references sold four to five times more expensive, without giving in to performance.
The success of this product is not only due to its price. It is also based on a rare balance: Clean formula, natural rendering, and wide accessibility. A winning trio that makes it essential today in many beauty routines.
Regular users particularly appreciate:
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Its unbeatable quality/price ratio
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Its light and easy to apply texture
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Its natural rendering, adapted to discreet make -up
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Its respectful skin formulation
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Its wide range of shades covering cold, neutral and hot subns
The Ordinary does not put on the superfluous: no flashy packaging, no rowdy campaigns. And this is precisely what seduces. This foundation does not promise miracles, but it fills exactly his mission : beautify the complexion at mini prices, with safe ingredients and visible efficiency.
Photo credit: @Shutterstock
