There are products that we expect without knowing it. And then, one day, Zara leaves them. The Spanish giant of Fast Fashion has just revealed a 2-in-1 pencil for freckles and eyelinerproposed to 15.95 euros. An object that is both simple, intriguing and formidably in tune with the times.
Why this 2-in-1 appeals to natural makeup fans
Zara has understood this: the trend is spontaneity. Exit net contours and millimeter smokey Eyes, the time is for the illusion of the “no make-up make-up”. And what could be more evocative than a suspicion of freckles to give life to a face?
Zara’s pencil ticks all the boxes:
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It applies easily, without brush or fixative.
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It melts well on bare skin or on a light foundation.
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He offers 2 natural colors : Light Brown and Dark Brown, suitable by the majority of skin terse.
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It remains in place several hours without unsightly migration.
The idea? Reproduce these small skin irregularities that many seek to erase … but that others want to appropriate as a symbol of freshness. A contradiction that the product fully assumes.
A simple product, but well thought out
On the packaging side, Zara plays the minimalist card. No eyeshadow, no integrated mirror: just a double compact and functional pencil, with sober lines. The object holds in your hand, gets carried away, and fits into any effort with effortless makeup.
The liner layout surprises with its finesse. Perfect for drawing a line flush with the eyelashes or highlighting the upper mucosa, even for the less seasoned. The texture is fat enough to slide easily, but firm enough to hold the day.
Conversely, the tiptower spots require a little fingering: a few dots are applied on the top of the cheekbones, the nose edge, then tapped gently with the finger to melt the whole. The rendering will depend on the pressure, and that’s good: Guaranteed realistic effect.
A pencil that also checks the “Tiktok trend” box
If the freckles were once only a sometimes hidden natural line, in 2024 they became a real fashion asset. This is evidenced by the popularity of Instagram filters or Tiktok tutorials to draw them. This pencil therefore arrives at perfect momenton a market that seeks to capture the summer spirit all year round.
Admittedly, at $ 15.95, it is not the cheapest product in the category, but it remains well below specialized brands Like Freck or Lime Crime. And for a 2-in-1 which is aimed at both neophytes and beauty addicts, the value for money is rather well adjusted.
Photo credit: @pinterest
