At breakfast, to taste or to accompany a natural yogurt, the jam Strawberries have always had a privileged place in our cupboards. Gourmet, regressive and ultra popular, it is among the most consumed perfumes in France. But faced with the dozens of pots available on the shelves, how to make the right choice? Between those who are full of sugar, those that contain little fruit, or those with artificial aromas, it is not always easy to find your way.
A $ 1 strawberry jam deemed “excellent”
It is the U (U (US store distributor brand U) strawberry jam that was crowned best test jam. With 65 % of fruit, it is widely distinguished from other brands, which often cap around 50 to 55 %. Result: a dense texture, a beautiful aromatic intensity, and an authentic strawberry taste that conquered the experts. In addition to a fruit content above average, it contains a mastered amount of sugar, without superfluous additives.
Another asset underlined by 60 million consumers: its simple and transparent composition. No colors, no artificial aromas, or doubtful conservatives. Only strawberries, sugar, lemon juice and pectin. An almost house recipe, which allows it to obtain the best overall note in the ranking.
Good value for money
Another significant advantage of the U: its affordable price. Displayed at less than 2 euros per pot, It allows you to have fun without breaking the bank. A performance that proves that it is not necessary to spend a lot to consume a quality product. Besides, this is not the first time that a distributor brand has overlooked major brands: in terms of yogurt, cookies or chocolate, consumer tests regularly show that these products compete, even surpass their more expensive competitors.
While inflation continues to impact the food budget of households, this distinction is excellent news for lovers of jam. It shows that it is still possible to have fun while remaining vigilant on the composition of the products.
How to choose your jam?
For consumers who wish to make the right choices in store, 60 million consumers recalls some simple rules: favoring jams with at least 60 % fruit, avoiding products with artificial aromas or unnecessary additives, and carefully read the list of ingredients. The presence of lemon or pectin juice is completely normal, but a too long list should alert you.
Finally, the term “extra jam” means that there are at least 45 g of fruit per 100 g of product, which is already a good start. But some brands go far beyond, as is the case here with the 65 % strawberries that make all the difference.
