At first glance, one might think that the impeccable hair of Kate Middleton is the fruit of overpriced hair care, reserved for the backstage of the London Palaces. Fake. The royal icon, followed by magnifying glass for each of its appearances, swears by a shampoo sold … at the supermarket.
This cult product, at less than 30 euros, now sits in beauty shelves alongside more confidential care. What if the secret of a brilliant and full of life hair simply holds in a bottle at your fingertips?
This shampoo for less than 30 euros that Kate Middleton loves
In the ruthless universe of hair care, one might think that the crowned heads only use secret elixirs or tailor-made formulas. Fake. Kate Middleton, Duchess of Cambridge and a global chic icon without effort, swears by a shampoo sold … at the supermarket.
His name? Nutrient Kérastase Bath Satin. Its price? Less than 30 euros. His promise? Give life to dry hair without weighing it down. This nutritious shampoo is enriched with protein of vegetable origin and niacinamide, an active renowned for strengthening hair fiber. It is this combination that allows him to transform tired hair into a shiny and plump mane-without a meeting with a star hairdresser.
This cult treatment has long been acclaimed in professional fairs, but its recent highlight by Kate Middleton propels it to the rank of Must-Have. Available in many supermarkets and online, it is aimed at all those who dream of healthy, disciplined and naturally brilliant hair.
A royal routine, but not inaccessible
Of course, a shampoo, even royal, is not everything. Behind each brushing of Kate also hides a well -oiled protocol, developed by the hair experts who have accompanied her since his beginnings in Buckingham. Her favorite hairdresser, Rossano Ferrettieven went further by launching its own range of care in collaboration with Kiko Milano.
This launch, almost unnoticed in France, nevertheless deserves all the attention. For what ? Because it finally democratizes high -end hair expertise. Its collection includes a shampoo, a conditioner, a mask, a styling spray and a daily serum. Each product is designed to meet the needs of hair exposed to stress, heat of devices and climatic hazards – in short, to the realities of our daily lives.
The prices remain in the same vein as that of the kerastase shampoo: between $ 19.99 and $ 24.99. Something to offer a routine worthy of a duchess without mortgaging her beauty budget.
And that’s not all. Among other favorite products identified in Kate’s beauty arsenal, we also find the volume volume / bounce mousse of Charles Worthingtonavailable across the Channel at low prices. A spray that gives body to the roots and structures the hair with amazing lightness.
A success that goes beyond the borders of Buckingham
This is not the first time that Kate Middleton has sparked a tidal wave on beauty shelves. Each room she wears, each accessory she adopts, each care she recommends (often despite herself) instantly becomes a bestseller. It is the famous “Kate Effect”, well known to brands, distributors … and consumers.
But if his favorite shampoo attracts so many looks today, it is not only because of his royal status. It is also because he meets a universal need: have beautiful hair, without breaking the bank. In a context where hair care can quickly become a luxury, see such an exposed figure favor a simple, accessible and efficient product, creates an immediate link with the public.
The bet is therefore doubly successful. Kérastase gains visibility, and consumers are gaining a size tip to enhance their hair. Because behind the Gala’s sets and photos, Kate Middleton also embodies a form of earth-to-terre elegance, well rooted in her time.
Photo credit: @Shutterstock
