
There are products that cost a fortune … and others that do not look like much but end in the kits of celebrities. When a planetary star adopts an ultra affordable treatment, the market gets carried away. And that’s exactly what’s going on with an eyebrow gel that no one had seen coming.
Why Kylie Jenner uses it for her eyebrows
Behind the perfectly brushed and frozen eyebrows of Kylie Jenner, there is no magic formula … just a clever diversion of an ultra-fixing hair gel. Schwarzkopf’s GLUED GOT2B, initially designed for PULK CRESShas found a second life in the world of makeup.
According to his beauty entourage, The frost ensures extreme outfit without cardboard effecteven after several hours of shooting. Its light texture, without white residues, allows a “brow lift” effect without going through a professional wax or lamination in the institute.
The unstoppable asset? Its price: $ 4.90 at Notinoagainst 25 to 30 euros for traditional eyebrow gels from major brands. As a result, thousands of influencers have adopted it, transforming this hair product into a must-have.
How to apply it for a “brow lift” effect worthy of a photo studio
The craziest? No need to be a professional makeup artist to get Kylie Jenner’s rendering. The frost is used in a few gestures:
-
First brush the eyebrows up with the brush
-
Wait a few seconds dry slightly
-
Iron the bottleillon in the gel then structure the eyebrows
- Clean the eyebrow outline if there are overflows
-
Leave to dry for a few seconds without touching
The result? A lifted, clear, intense look As after a Brow Lift sessionbut without an appointment or exploded beauty budget. And above all: it holds all day.
Where to find it and why it may soon be not found
Initially sold as a conventional hair gel, the GOT2B GLUED is now disappearing from the shelves … but for unexpected reasons. The virality of the product on Tiktok and Instagram, coupled with the mention of Kylie Jenner, caused a online rush.
On Notino, it is still offered to $ 5.36 for 16 mlat normal it is still offered cheaper for $ 4.90 one of the best markets quantity/market price. A generous quantity for daily use … provided you succeed in buying it before the stock is based.
Even more surprising: some resellers already offer it to more than $ 10 on marketplaces, proof that the hype does not weaken.
@kyliejenner GRWM 🖤
♬ Original sound – 𝙇𝙭𝙪𝙞𝙨𝙨𝙤𝙪𝙣𝙙𝙯 🫶🏻
Photo credit: @kyliejenner