Matte foundation has a paradox: we like it to control shine, much less when it marks fine lines or gives the impression of having placed a layer on our skin. At the end of the day, the result can be very different from what you get in front of the mirror in the morning.
This new foundation promises light to medium coverage, a natural finish and a formula that can follow the movements of the face.
Fenty Beauty uses Fluid Flex to make foundation move with your skin
At the heart of the formula is Fluid Flex technology, designed to accompany movements without causing the material to slip into fine lines. Fenty Beauty indicates that 94% of participants found that the product did not stay there, according to a consumer study conducted with 33 people.
The coverage remains modular: you can simply even out your complexion or add substance to certain areas. The formula is also resistant to water, perspiration, humidity and transfer, with a claimed hold of up to 12 hours.
Star fruit extract helps control excess sebum and shine. The goal is therefore not to obtain a completely powdered face, but a naturally matte second skin effect.
The 50 shades of Pro Filt’r Fluid Flex aim to make the choice easier
Choosing the right intensity is not enough: the undertone can completely change the result on the skin. Inspired by several years of consumer feedback, Fenty Beauty has therefore reworked its range around 50 shades.
The brand offers more neutral undertones, accompanied by cool, warm, golden, peach and olive shades. The pigments have also been designed to resist oxidation and retain their color once the product is applied.
This diversity should make it easier to find a shade capable of blending into your skin tone, without annoying color changes over the hours.
At 45 euros for 30 ml, here is what the new Fenty Beauty foundation offers
Pro Filt’r Fluid Flex therefore brings together several arguments in its bottle: 50 shades, adjustable coverage, natural matte finish, oxidation-resistant pigments and claimed hold of up to 12 hours.
Fenty Beauty recommends applying it with the Fluid Flex Foundation Brush 165. But its main interest lies elsewhere: offering a matte foundation that seeks less to freeze the face than to follow its movements.
For those who like to control shine but fear thick materials, the combination of a second skin effect, light to medium coverage and a wide choice of undertones gives this new Pro Filt’r a very different proposition from the traditional high-coverage matte.
1. How much does Fenty Beauty Pro Filt’r Fluid Flex Foundation cost?
The Pro Filt’r Fluid Flex is sold at a price of 45 euros for a 30 ml bottle.
2. How many shades are available for Pro Filt’r Fluid Flex?
Fenty Beauty offers this foundation in 50 shades, with more neutral undertones as well as cool, warm, golden, peach, and olive shades.
3. How much coverage does Fenty Beauty Pro Filt’r Fluid Flex Foundation have?
Its coverage is light to medium and buildable. You can therefore slightly even out your complexion or layer the product on areas where you want more coverage.
4. How long does Pro Filt’r Fluid Flex foundation last?
Fenty Beauty announces a hold of up to 12 hours. Its formula is also designed to resist water, perspiration, humidity and transfer.
5. Is Pro Filt’r Fluid Flex suitable for skin that tends to shine?
Its formula contains starfruit extract, used to help control excess sebum and shine during the day. The product aims for a natural matte finish with a second skin effect.
